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strategic planning - Essay Example
Pages 12 (3012 words)
Tesco public limited company is a British based international retailer of grocery and general merchandising. Tesco is the third largest retailer in the world and is the largest in England. Started in 1919 Tesco is the oldest company in England.
The success of Tesco over the years proved that they has taken advantage of the changes in life style of people and this is the main key to their ongoing success…
Tesco executives adopted the 'street corner' strategy (i.e. more Tesco Express convenience stores) as the key to continued growth in core UK sales. This takes advantage of a major shift in food consumption patterns .Tesco's sparkling growth has come at the expense of rivals, especially Sainsbury and Safeway, both of whom are battling to keep customers. The other UK supermarkets simply cannot compete on both price and range of different store formats. Tesco's UK stores are divided into five formats, differentiated by size and the range of products sold. That is super stores, metros, express, one stop and homes plus. Superstores are large super market, stocking groceries and a much smaller range of non-food goods than Extra stores. Most are located in suburbs of cities or on the edges of large and medium-sized towns. Tesco Metro stores sized between Tesco superstores and Tesco Express stores. They are mainly located in city centres, the inner city. Tesco Express stores are neighbourhood convenience shops, stocking mainly food with an emphasis on higher-margin products alongside everyday essentials. ...
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