Paid Public and Non-personal Advertisement Persuasive Message

College
Essay
Miscellaneous
Pages 4 (1004 words)
Download 0
Everyone around us is an expert of marketing in some sense and practises it in some way or other. For example we, in our student life someway practise marketing. When we make presentations in class we try to present our idea in the best form and try to convince our class fellows towards our idea in an attractive ways…

Introduction


When we talk about advertising, it is a time of paid public and non personal advertisement persuasive message. It is a kind of promotion technique that is directed towards the existing and the potential clients. On the other hand marketing is the planning of right mix of business activities that is carried out to gather buyers and sellers at a common point for transaction of goods. Advertising is like one arm of marketing activities. Consider marketing as a cake, advertising would be a slice of pie from that cake. "The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products (Lake L., 2007)".
Same Market New Product (Product Development) In this strategy, an organization introduces the same product in the market that he is currently catering to. It is a type of product development that an organization does to retain and increase its potential customers by providing solutions that based on the identified requirement of customers.
Same Product New Market (Market development) In this strategy, an organization takes the same product that it is currently dealing in to new markets, to turn its prospective customers into its routine and regular customers by identifying a need in that segment. ...
Download paper
Not exactly what you need?

Related papers

Marketing communications
Advertising using these mediums has changed perspectives of brands in our minds. Furthermore, marketing tools such as aiming below-the-line marketing, direct marketing, personal selling, door-to-door selling are now being used to sell customized products to the customers just like the way they want it. Now customers can also enjoy the luxuries just by a click of a mouse or a remote on a TV to shop…
Paid Public and Non-personal Advertisement Persuasive Message
When we talk about advertising, it is a time of paid public and non personal advertisement persuasive message. It is a kind of promotion technique that is directed towards the existing and the potential clients. On the other hand marketing is the planning of right mix of business activities that is carried out to gather buyers and sellers at a common point for transaction of goods. Advertising is…
"Theory of Constraints" and the Public and Non-profit Organizations
The theory of constraints is based on the practical implications of 'how to think' and deals with thinking processes and their applications. The theory of Constraints was originally developed by Eliyahu M. Goldratt who introduced the concept in his book, The Goal. The concept suggests that the world around us could be changed with a better understanding of the cause effect relationships between…
Advertisement and Marketing Communication
One of the shortest definitions of marketing is "meeting needs profitably (Kotler, 2003). Whether the marketer is Procter & Gamble, which created crest white strips in response to people's desire for whiter teeth; or Monster.com, which developed an online resume databank so job-hunters and employers can find each other more efficiently; or CarMax which invented a new way to sell used cars because…
Advertising and Communication
There are two key elements in this marketing communication concept.Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The role of marketing communication in modern…
Public Relations for Non-Profit Organization
Therefore the media should take at least six weeks before handing over the message to the media to be publicized, this timing normally include preparing, distribution and deciding on the method that is effective enough to reach the public. 1…
Print Advertisement
The spray must be strong enough to kill the insects and stay effective for a longer time. (Ten Arguments in favor of Baygon, n.d) Now, the branding and advertising department of Baygon needed to push the envelope in creating an ad that would exaggerate its effectiveness and strength with a new age, hip and comic way to appeal to the customers. At the same time, there had to be an element the…