StudentShare solutions
Triangle menu

Paid Public and Non-personal Advertisement Persuasive Message - Essay Example

Nobody downloaded yet

Extract of sample
Paid Public and Non-personal Advertisement Persuasive Message

When we talk about advertising, it is a time of paid public and non personal advertisement persuasive message. It is a kind of promotion technique that is directed towards the existing and the potential clients. On the other hand marketing is the planning of right mix of business activities that is carried out to gather buyers and sellers at a common point for transaction of goods. Advertising is like one arm of marketing activities. Consider marketing as a cake, advertising would be a slice of pie from that cake. "The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products (Lake L., 2007)".
Same Market New Product (Product Development) In this strategy, an organization introduces the same product in the market that he is currently catering to. It is a type of product development that an organization does to retain and increase its potential customers by providing solutions that based on the identified requirement of customers.
Same Product New Market (Market development) In this strategy, an organization takes the same product that it is currently dealing in to new markets, to turn its prospective customers into its routine and regular customers by identifying a need in that segment. It has much more to do with the identification of the right market segment and then offer them with the products from an organization's portfolio.
Same Market Same Product (Penetration Strategy) If an organization wants to cater the same market with the same product then it must have to follow the penetration strategy. It means organization will have to take the steps to increase its market share in the existing market and to follow strategies that will help organization to beat the competition. The most widely accepting activity that organizations do is to reduce the prices. The reduced prices will take the market share away from its competitors.
New Market New Product (Diversification Strategy) this strategy is followed when an organization divert its path away from the product that it is currently dealing with.. It identifies a new market segment that has some need which is away from the current product portfolio of an organization and this organization then takes into consideration that new product and provides it to the newly identified market segment.
There are four marketing mix elements which include 4 Ps. It is a generally accepted name for marketing mix elements. Product is the first P in marketing mix which comprises of the features of the product. It depends upon what kind of pricing strategy an organization is following and the kind of segment it is catering to. The third P is called Promotion. It means how the product or the offering of the company is publicized to the existing and potential customers it includes all the above the line and below the line activities. The fourth P is called the placement (distribution). It answers to the question that how the product or offering will be made accessible to the customers and what kind of distribution strategy will be followed by the organization.
The routine problem solving includes the structured method of problem solving technique that includes specified method that needs to be ...Show more


Everyone around us is an expert of marketing in some sense and practises it in some way or other. For example we, in our student life someway practise marketing. When we make presentations in class we try to present our idea in the best form and try to convince our class fellows towards our idea in an attractive ways…
Author : wildermanthora
Paid Public and Non-personal Advertisement Persuasive Message
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Paid Public and Non-personal Advertisement Persuasive Message"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Advertising & Consumers
Consumer behaviour forms the basis of marketing system in any organisation and it varies in different individuals based on their inner motives. These motives would be what marketers identify so as to attract and satisfy the customer. One of the methods through which organisations use to attract customers through their inner motives has been identified by Trehan, M.
8 pages (2000 words) Essay
Persuasive message
As an assistant marketing officer, I had the opportunity to get promoted in another branch, pending the defense and approval of the sales blitz campaign that management required. Audience: I was subjected to one-half day of interview with the stockholders and the top management officials.
2 pages (500 words) Essay
Organisational Communication: Persuasive Message Assignment
I am Master in Computer Science and prior to GB, I was associated with M/s. _______ for over 10 years in the capacity of Director ICT. Apart from overseeing the entire ICT affairs, the core of my responsibilities entailed Strategic Planning & Development of enhanced communications processes in line with the emerging technological advancement and organization’s strategic goals.
8 pages (2000 words) Essay
Quick Persuasive Advertisement for a Product / Item
Are you one of those people who really want a smartphone you don’t have the financial resources? Or maybe you don’t want to spend a lot of money just for a phone? If yes, then brace yourselves for the most exciting and shocking news of the year. Introducing the new HTC explorer, the first ever budget smartphone from HTC or any other company.
3 pages (750 words) Essay
Name Instructor’s Name Course Date Observation Essay The advertisement that is selected to be comprehensively evaluated to comply with the requirements of the essay is Nissan Dualis: Park Perfectly print advertisement (shown below). Source: Best Ads, 2012 This advertisement is to be analyzed in greater detail through addressing the following issues: (1) the argument; (2) the target audience; (3) employment of rhetorical principles; and (4) extent of conformity to advertisement theories.
3 pages (750 words) Essay
Advertisement and marketing communication
Basically marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is "meeting needs profitably (Kotler, 2003).
13 pages (3250 words) Essay
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.
3 pages (750 words) Essay
It is therefore not surprising that most companies and individuals have resorted to employing art as a tactic to woo and sway new consumers to purchase their products. The ability of art to capture the interest of consumers has now been devised into a common business
2 pages (500 words) Essay
Persuasive Message
Our core values are; professionalism, reliability and affordability. As Marcus-Fortune Cleaning Agency, we have released the existence of a gap in cleaning
2 pages (500 words) Essay
The three advertisements follow a unique advertising pattern (Shimp & Andrew, 2013). The pattern is composed of three important marketing phases. Cognition is the first advertising phase. Affect is the second advertising phase. Commitment is the third
3 pages (750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Paid Public and Non-personal Advertisement Persuasive Message for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us