Case Study - Small Business Management

Case Study
Pages 8 (2008 words)
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OBO was founded in 1992 by Simon Barnett and his wife Fiona. OBO is the leading manufacturer of protective equipment for hockey goal keepers. It exports its products to 55 countries. It operates in a niche market but is a profitable company. This is primarily because of its CEO who likes to be called the Team Captain.


Within three years (1997-2000), profits increased by 350%. OBO is Simon's third business venture and he has learnt considerably from each undertaking.
Simon invests heavily on research and development which fuels his desire to improve his existing products and to develop new ones. He has also kept up with the changing technology and offers a website that encourages customer focus groups, gives playing tips, product information and also sells the product online. Simon believes that consumer market research is essential in product development. At present, OBO has a very strong distribution network and a formidable brand value.
OBO is a strong company and has a far sighted CEO Simon Barnett, who has over a 20 year experience, ranging from manufacturing table tennis table to selling and distributing hockey equipment for Ishan. Eventually however, he also went into production and specialized in making protective hockey equipment for goalies. Simon is an ambitious individual, a visionary leader who believes in managing by setting his own examples. He is a creative person who invests heavily on product research. Simon is of the opinion that it is important to bring changes in the product so that it seems fashionable as well as useful to the customer.
His sound distribution networks and brand value has made OBO the market leader in its industry. ...
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