StudentShare solutions
Triangle menu

Information Systems for Management- Research Conference Paper - Essay Example

Not dowloaded yet

Extract of sample
Information Systems for Management- Research Conference Paper

Although there will be a good deal of positive emphasis on CRM's there will also include the other view point concerning the challenging areas that need improvements such as: project management, data conversion, customer relationships within the business, and the integrity of the CRM as a whole process.
As stated previously, CRM's projectile aim is to consider the customer/business relationship first and foremost (ORC Macro, 2005). How a CRM goes about providing a company with a successful customer/business partnership is quite simple. It consists of a business process that uses correlating software along with traditional marketing methods such as: sales and other supportive measures to "retain and improve customer loyalty" (Penner & Ginsky, 2005). This type of strategy has proven very promising as a recent survey taken shows that 81% of some of the most reputable corporations have initiated CRM programming in the past three years and now have promising sketches to expand their basic CRM capabilities into 2004 through 2005 (Microsoft Business Solutions 2004, p.4).
Factual evidence offers validity that CRM implementation is indeed on the rise and because of it almost 50% of firms utilizing CRM's services have had their revenue stack up very competitively against their competition over the past four years (Microsoft Business Solutions 2004, pp.1-4). Great prospects are available for CRM adaptation, which will soon be understood much more comprehensively through the research in this paper. CRM, in an integral whole part, forms the sound base structure for corporations to improve their already existing software systems. This creates a whole new highway of business which will be discussed later throughout this research project.

Another area of focus this research will attempt to explore is the top three competitors which offer the services of CRM. These are: Oracle, Siebel and Sap, three of the most influential corporations offering some of the finest and top-notch software for all levels of companies. The main company focus will be Oracle due to the fact that it happens to be the most prestigious and quantifiable software corporation offering Integrated Customer Relationship Management solutions (Oracle, 2005). It happens to offer the most accurate, up-to-date key tools for customer success and the best thing is all entities within a company can draw on one main data source, if Oracle is the software of choice. Also, another reason the focus is so heavily on Oracle is due to the verifiable ability the software presents in assisting companies with their; "revenue, interaction costs, and customer relations" which stand unprecedented (Oracle, 2005). Study shows that this corporation leads Siebel and Sap, (hands down), quite possibly due to the more user friendly interface of the system as well as the company's validated software track record also.
The main purpose and aim of this research is to give validation and provide information into how CRM implementation aids in the long term success of a company. The fact that CRM does provide substantial assistance to companies in regards to building a more personal relationship with each customer, based on their own individual needs, and ...Show more

Summary

Customer Relationship Management Systems' or (CRM's) all have one main and quite common characteristic that keeps them all intricately intertwined. This one particular objective, in any of the various software implementations is that of customer relations which will be carefully explored through this research…
Author : nestor82
Information Systems for Management- Research Conference Paper essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Information Systems for Management- Research Conference Paper"
with a personal 20% discount.
Grab the best paper

Related Essays

New Information Technology Systems Speciation
At the present, almost all the organizations make use of information technology to carry out their business activities. They use e-commerce and information systems to run their business effectively. In this scenario, e-commerce is used to carry out business activities on internet.
18 pages (4500 words) Essay
Introduction to Information Systems
However, setting-up a high-quality business information system brings numerous confronts. The common techniques for rising content for an information system are about trade periodicals, checking newspapers and competitors’ Web sites. In addition, such type of information system based support at any business can capable of offering enhanced global business set-up and enhanced business management.
8 pages (2000 words) Essay
Management information and communications systems - MICS
Information required by organizations is collected through various online and offline sources that provide the managers with vital inputs on business processes and market trends. With the advent of computers and Internet, access to information is not only faster and efficient but also convenient.
14 pages (3500 words) Essay
Information Systems Theory
In this regard this study is taken seriously by researchers (Hart & Gregor, 2007). The traditional concept of Information system could be viewed as a part of other systems like social, physical, and mathematical systems. Later on information system is treated as a separate system and many researches and studies are worked out for it.
20 pages (5000 words) Essay
Information Systems Paper
Information systems form the backbone of any organization in today's age - regardless of whether a company has 5 employees, or 50,000 employees. Some systems focus on particular areas or business processes, while others operate at a higher level, cutting across all functions and departments.
4 pages (1000 words) Essay
Management information systems
saral Electronic business strategic principles and initiatives are about the entire information system policy management and effective management of business. In this scenario, the information system strategies will offer business direction as well as facilitate the corporation
14 pages (3500 words) Essay
Management Information
In the same way Golden Fleece management has decided to implement new technology based platform to effectively manage and organize its business activities. The initiative of the new technology based structure implementation at Golden Fleece Hotels has
10 pages (2500 words) Essay
You are required to undertake a research assignment illustrating the strategic role of information systems in contemporary business organisations
A practical look is given to how Microsoft has managed to beat competitors using information systems The knowledge of information systems and its applications in business is of important consideration for managers in the current business world owing to
7 pages (1750 words) Essay
Cloud database management systems
Various requirements are discussed and identified through the research. Discussions of the parameters, including the characteristic of the system,
6 pages (1500 words) Essay
Research paper in business information management
In order to do that, they require people who are capable of utilizing the available physical assets and generate revenue for the company. To put it simply, the workforce of a company can also be considered as a resource that is capable of
13 pages (3250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation