StudentShare solutions
Triangle menu

The Bhopal Carbide Disaster - Case Study Example

Not dowloaded yet

Extract of sample
The Bhopal Carbide Disaster

Throughout the crisis the most significant feature to be observed had been the lack of communication between the government officials, the plant management in India, the higher management in America and the local people working and living in the surrounding region. Aside from the public that was directly involved in the operations of the plant, there were also stockholders to be notified, the public relations staff which had no clue as to what was going on and finally the press. These two groups of publics must have proper communication channels but this was not the case in Bhopal as was evident when the crisis struck. The internal public in this case were basically the senior management which was based in the United States, the local workers and their managers, the government officials (as they were holding 49.1% of the total shares along with the private investors and had been responsible for the layout and design of the plant) and finally the residents and people living in the neighboring community. These people had a direct impact due to the leakage and were the ones who were directly involved in all the communication which took place in the aftermath. The external public involved was the press which found out about the event and the private stockholders who had little effect over them. This group remained unscathed throughout the whole ordeal.

After the event took place the communication was evident to be of poor standard. The press was the deliverer of most of the news as the communication systems of Bhopal itself were completely inept. The U.S. has to rely on the coverage of the press as its main source of info as they had no system of communication prior to the event. The internal public had to rely on the external public for all the latest happenings. This communication provided a grim picture to the public and UCC came out in the worst light. The civilians and people living in the neighborhood of the plant were agitated by the management and the press was successful in raising their worst emotions towards the company. The effect of this communication on the internal management was that they were not fully prepared to tackle the situation. The management abroad was unaware as to what happened and the press informing them about it proved that they had no established link with their venture abroad (Edward Broughton, 2005). However, one thing which can not be denied is the ineffectiveness of communication EVEN AFTER the event. As was evident when due to a lack of communication the CEO in an act of goodwill decided to go to Bhopal but instead wound up under house arrest with charges of "culpable homicide".

The public relation tools which could have been applied were:
Strategic planning and positioning, Article placements, News releases, seminars, newsletters, videos, and speeches.
However, there were no such PR tools used by the management for the crisis management. They were caught unaware due to the lack of communication between the headquarters and Indian management. However, the locals and external public i ...Show more


Union Carbide Corporation was a chemical manufacturing company based in the U.S. which had its establishment in various different nations out of which India was one. In Bhopal, India, UCC had initially a plant before the pre-partition days of India. But after the independence of the nation the government took over half the control of the operations of the plant and transformed the plant into an extensively labor-intensive plant to support them in providing jobs to the local people…
Author : estokes
The Bhopal Carbide Disaster essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"The Bhopal Carbide Disaster"
with a personal 20% discount.
Grab the best paper

Related Essays

Disaster Response & Recovery
The communications unit leader training course enhances the local government units’ use of ratio communications equipment to transmit much –needed crisis data in order to give more time for the affected communities to evacuate dangerous areas or communities.
5 pages (1250 words) Case Study
Disaster Response & Recovery
Primarily, an emergency management agency (EMA) should be formed, and this agency should develop a plan to specify the roles and responsibilities of respondent agencies during disaster situations. Generally, each agency, aside from the role specific to them, should have a means to gather intelligence and to provide information to its personnel, the public and to the emergency management agency (Bloomberg, Cassano and Kilduff, 2011).
4 pages (1000 words) Case Study
Northern Rock Disaster
Several organizations in overall were booted from the FTSE hundred indexes. The reshuffle replicates the scale of the credit disaster on London shares. Shares in Europe, US and Asia have been stroked by shareholders ever since the summer when verification credit evasion in the US flashed a worldwide credit disaster which has instilled profound doubts over the health of the international financial system.
12 pages (3000 words) Case Study
Tenerife Airport Disaster
mitigation or prevention, preparedness, response and recovery. The Tenerife airport disaster which snuffed the lives of 583 people with a mere 61 survivors, making it the world's worst civil aviation disaster is the best example to study whether there was an efficient and effective emergency response management program and whether this contributed to the worsening of the tragedy.
10 pages (2500 words) Case Study
Chernobyl Nuclear Plant Disaster
The Chernobyl nuclear power plant disaster has considered as the worst ever nuclear disaster occurred in the history of the world. The inhabitants of the locality have been victimizing for the drastic side effects of this disaster even now. This very unfortunate event happened in V.I.Lenin Nuclear Power Plant on 26th April 1986 at Chernobyl in Ukraine.
14 pages (3500 words) Case Study
Aberfan Disaster
The Aberfan disaster was one of the most tragic accidents in English history, both in terms of the sheer numbers of people killed and also the demographics of those victims: mainly young children at a primary school. Those killed at Aberfan have become a symbol for both the apparent randomness of accidents and also the need to carefully administer/regulate industries and also to manage disasters after they have occurred in as rational and logical a manner as possible.
8 pages (2000 words) Case Study
Bhopal Disaster
The reaction resulted into a major increase in the temperature of the liquid inside the tank causing the toxic gas to explode. Prior to the disaster, the company, Union Carbide was rated to have the best worker safety record (Browning, 1993) However, severe ethical problems were identified that became the causes of such tragedy.
4 pages (1000 words) Case Study
Disaster Response & Recovery
This paper tackles a situation in which communications are down following an undesirable incident that has occurred, and asks us to respond to this
2 pages (500 words) Case Study
Disaster Response & Recovery
Primarily, an emergency management agency (EMA) should be formed, and this agency should develop a plan to specify the roles and responsibilities of respondent agencies during disaster
4 pages (1000 words) Case Study
EGR ETHICS: Challenger disaster
The relevant management was to blame for failing to take safety precautions even with the knowledge of the condition of the O-ring seals. Often, engineering production involves teamwork. As such, channeling
2 pages (500 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation