Cowan Bowman Associates International Marketing - Essay Example

Only on StudentShare

Extract of sample
Cowan Bowman Associates International Marketing

At the inception of the company Cowan Bowman had the intention of developing the software for the international market. For they knew that if they supplied the products in only the domestic market, the company will have limited growth. In 1984 company launched Business package, a product developed to automate accounting functions and produce invoices and the accounting statements. The product met with immediate success leading to market development in New Zealand and Australia.
1) Business Package: This was the first software developed, in - house, by the company. It was designed to automate accounting functions and produce invoices and the statements for the medium-sized organizations with senior book keeping functions.
3) Corporate Series: This was designed as a more sophisticated package for incorporating foreign currency transactions. It was targeted at larger organizations consisting of groups of companies or subsidiaries that required a full accounting department or treasury.
company were marketed only in New Zealand. The company distributed its products through its dealers; it had no direct selling strategy. The marketing strategy of the company for the softwares developed by it consisted of three-tier dealer network as follows:
3) For Corporate Series: This is the specialized software hence a small group of carefully selected, technically skilled, computer companies and chartered accountancy firms were appointed as the dea ...
Download paper

Summary

Aim of the Paper: Cowan Bowman Associates (CBA) has the plans to expand its markets globally. The purpose of the paper is to: 1) select and justify the counties CBA should expand to, 2) suggest appropriate market entry strategy, 3) device a marketing plan for the chosen market.
Author : courtneynicolas

Related Essays

International Marketing-Marketing Strategy
Menopause in women usually start at the age of 40 that's when they have problems getting sexually aroused, hence Pfizer Pharmaceuticals have solved the problem. The product is specially designed for females of Germany as a large proportion of the female population lie in between the age of 40 - 55.
...
3 pages (753 words) Case Study
Marketing and International Retailing
64), and that certain iue relating to corporate ocial reponibility are placed within the ame trategic context a, for example, pricing and continuity of upply.
...
18 pages (4518 words) Essay
Domestic vs. International Marketing
One of the differences between domestic marketing and international marketing is that domestic marketing is considered to be easier than international marketing because a company doing local marketing already understands the local/country customs and norms. The focus then is effective marketing. On the other hand international marketing is usually more difficult because literal translation can often turn off prospects. Other differences include the uncertainty of different foreign business environments that are not in domestic marketing. This is because there is a difference in infrastructure,...
4 pages (1004 words) Essay
International Marketing
Traditional thoughts and practices of limiting one company with in the geographical boundaries of the country are obsolete today. Companies, across the globe, are striving to get into newer markets in the form of newer countries. International marketing has become the very integral part of almost all companies of the present world.
...
6 pages (1506 words) Essay
International Marketing
This was actually a result of proper planning which was influenced by the previous experience that the company had in Japanese market. In 2002 eBay had to withdraw its operation from Japan and it was a result of lack of proper planning.
...
2 pages (502 words) Essay
International marketing
Coming up with novel, more competitive products and continuously improving its offer strengthens Asseco Group position while opening new market and client opportunities. As of January 2010 the Asseco Group employed over 8500 people.
...
12 pages (3012 words) Essay
international marketing
The profit margin may not make selling in the domestic market a worthwhile proposition. Moreover, due to immense technological developments, thanks to the contribution of Science and Technology, the global markets have opened up. At times, an organisation may sell globally to achieve competitive advantage. Samsung as a global brand has also transcended all geographical borders and have been able to establish as a brand of international repute.
...
5 pages (1255 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!