Apple Computer

High school
Essay
Miscellaneous
Pages 2 (502 words)
Download 0
Established in 1976, Apple has seen many ups and downs in its lifetime. The company started with Apple I and Apple II which were newer designs and had features unlike the machines at that time. There was some success but then with Apple III, Steve Jobs (CEO and founder) decided that the computer should not have an internal fan and instead the chassis should dissipate the heat generated by electronic components…

Introduction

Although Apple attempted to tap the market with Macintosh clones but the initiative was gone. In 1997, when Steve Jobs rejoined Apple as the CEO, the company took some bold steps. Apple joined hands with Microsoft and introduced Microsoft Office for Macintosh. This moved attracted customers as Office was the most used software at that time. Perhaps the big turning point in Apple's history was the introduction of iMac. Customers were intrigued with the aesthetics of the machine and about 1 million units were sold in a year. To enhance marketing efforts, Apple opened up company owned retail stores in various parts of United States in early 2001. The introduction of iPod and then iPhone has put Apple back in customer's minds. These products have revolutionized the industry.
Apple emphasizes on relaxed culture with casual dress code but an intense work environment. Employees have to work long hours and on weekends but they do not have to worry about wearing formal dresses for office. The culture is fun filled yet there is no compromise on the quality of work and output. ...
Download paper
Not exactly what you need?

Related papers

Apple Computer
Although Apple attempted to tap the market with Macintosh clones but the initiative was gone. In 1997, when Steve Jobs rejoined Apple as the CEO, the company took some bold steps. Apple joined hands with Microsoft and introduced Microsoft Office for Macintosh. This moved attracted customers as Office was the most used software at that time. Perhaps the big turning point in Apple's history was the…
Apple Computer, Incorporated
Apple's main objective is to become the market leader by capturing a large share of the computing industry. Apple also apparently wanted to dominate the computing industry in terms of innovation. These objectives are backed with definite strategies which ushered Apple in its place in the global market.…
SWOT Analysis of Apple
It could not be denied that this name has assisted them in becoming better pioneers of quality product and high-end service in the field of technological developments.…
Apple company term paper
In this market the winners will be those who can reduce the costs associated with the internet while still remaining profitable. Many in the industry will most probably be close to the profitability line. It would also make sense that those in this market initially take a loss while promoting their hardware and peripherals (undercutting competitors) but eventually make gains on sales.…
Apple Financial Accounting
Paragraph no. 6 of Statement of financial Reporting Standards no. 48 states the criteria for recognizing revenue when right of return exists states that all the following exists: a) The seller's price to the buyer is substantially fixed or determinable at the date of sale, b) The buyer has paid the seller, or the buyer is obligated to pay the seller and the obligation is not contingent on resale…
Apple Computer and Krispy Kreme
But Apple Computer is a rather profitable and successful corporation. Its main success is a very high quality of its production, and many customers are devoted to the company and its brand for a very long time. It offers a range of professional software products which are very popular in the world. Apple's CEO Steve Jobs is a successful manager, especially after 1996 when he has returned to the…
Business Ideology of Apple and Microsoft
Apple personified the Mac as the good technology - independent, individualized - that can liberate the individual from the bad technology.…