StudentShare solutions
Triangle menu

Issues in Strategic Management Strategic Audit Exercise - Essay Example

Not dowloaded yet

Extract of sample
Issues in Strategic Management Strategic Audit Exercise

Apple experienced good success during the late 1980s but after that there were testing times during the 90s. John Sculley, previously the CEO joined Apple in 1983. Sculley came to Apple with the valuable experience of the 'Cola-War' between Coke and Pepsi. Steven Jobs, more of technology oriented initially found this approach little weird, but later gave Sculley a free hand. Gradually, over the years, Apple has succeeded in regaining the lost glory to a great extent. Feb 27 edition of Business Journal (2007) points out that the ipod helped in this transformation process with the sale of over 90 million ipods since its launch in 2001. After this successful parade of its ipod, Apple has now taken up another ambitious product called 'iphone'. This gadget is an integration of an iPod, a mobile phone, a portable computing machine and a digital camera. With touch controls and an internet communication device the iphone is an innovative product from the armory of Apple. Slated for a full-fledged launch in June 2007, iphone also has the Wi-Fi connectivity and Bluetooth features and it is based on quad-band GSM + EDGE technology. Now it is to be seen how Apple can mobilize its resources to convert this venture into another success story. Over the years Apple has also established a dependable value chain with strong links with its suppliers and distributors, but the spat with its arch rival Microsoft will not allow Apple to take things lying down, it'll have to be on the path of innovation with regular inputs from market. Though the iphone promises to be a cult item that may influence the industry to follow suit, yet there are certain finer edges which need to be smoothened before Apple expects an ipod like revolution. For example ipod became such a craze owing to its compatibility with the most popular music format-MP3, and the most popular operating system-Windows. But it at the moment industry analysts are keenly watching the verbal dual between Apple and Microsoft. On the one hand Apple has issued a warning about MS Vista being a security threat to the ipods while on the other hand Microsoft chief Bill Gates underlined the importance of the 'software part' when asked for his views on Apple iphone. He sought to downplay the technological advancement and innovative features that Apple has put in it. This dual promises more fireworks in near future.


Resources Audit
Such an audit is done to identify different types of resources available to the company. Some of the resources that Apple Inc. could mobilize for carrying out its business are;
Financial resources: The Company has been able to post a record revenue billion and record net quarterly profit of $1.0 billion, or $1.14 per diluted share for its fiscal 2007 first quarter ended December 30, 2006 (Apple, 2007). During the operations Gross margin was 31.2 percent, up from 27.2 percent in the year-ago quarter. What is the source of strength is that the International sales accounting for 42 percent of the quarter's revenue. The very fact that the company has been able to sustain the onslaught of Microsoft and IBM provides an insight into the strength of its financial resources. Company's consistent track record of dividend indicates that Apple values its ...Show more

Summary

Having started the journey in 1976 Apple Inc. has seen many milestones. Today it appears that Apple Computer Inc. is the sole successful escapee from the IBM and Microsoft hegemony in the personal computer field. Headquartered in Cupertino, California, Apple Computer designs, manufactures and markets personal computers and related software, services, peripherals, and networking solutions…
Author : feestoda
Issues in Strategic Management Strategic Audit Exercise essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Issues in Strategic Management Strategic Audit Exercise"
with a personal 20% discount.
Grab the best paper

Related Essays

Wembley Stadium Project Management Strategic Issues
Wembley stadium The stadium was razed in 2002 to be reconstructed in 2006 to a 90,000-seating capacity stadium. The new £757 million Wembley Stadium (NAO, 2003) is now about thrice as big to its earlier size with its arch positioning 140 metres extended from its concourse, which is huge enough to be looked over by the whole of London (Quintain, 2004)
10 pages (2500 words) Essay
Strategic Hotel Management Issues
Technology itself is almost always taken as an exogenous factor in economic analysis. Opportunities include increased population and improved economic conditions of the country, direct investment and technological change. Still, Vietnam has high inflation rates and old legislation dangerous for a hotel business and the market in general.
8 pages (2000 words) Essay
Issues in strategic management
Strategic management as a system of thought has appeared as a result of the necessity to systematize the already existing knowledge in the field of creating business strategies, and many scholars were able to create whole theories about the instruments of decision making in the strategic management.
8 pages (2000 words) Essay
Strategic marketing
(Parmerlee, 2000) A marketing management audit consists of reviewing three fundamental elements that are how one views and approaches the markets one serves; the
8 pages (2000 words) Essay
Strategic Marketing Management
The report is to be submitted to the Chief Information Officer (CIO) of the Red Hat Inc. in order to make a comprehensive research plan in the light of the present report. The present
12 pages (3000 words) Essay
Strategic Planning
determination of the long-term goals and objectives, determining the allocation of resources and course of action, Andrews finds that the patterns of decision taken by the company produces the plans and policies to achieve its goals. Hofer and Schendel define it as the pattern
25 pages (6250 words) Essay
Project Management Strategic Issues
Wembley stadium management board agreed to fund the project to the tune of £798 million. Multiplex Construction Company won the tender to undertake the rebuilding of the popular
10 pages (2500 words) Essay
Strategic Management: Audit of Nintendo
The resources and capabilities of the company are listed in accordance with its ranking and description by the researcher. This essay also mentiones the number of staff ranks, intangible and tangible resources, capabilities of the Nintendo and analysis of it's strategies on management and staff education.
6 pages (1500 words) Essay
Strategic Management (Strategic Audit/Case Study
However it also works for private companies as well. Recently the company has expanded in the other parts of Asia in order to provide integration services along with the core function of software development. The next half of the report will be offering some
7 pages (1750 words) Essay
Strategic Management - Strategic Audit Format
The computers were then sold at a discounted price and the industry suffered huge losses. Various companies went into liquidation and purchase of computers stopped. 2. Paradox of infinite wealth: The computer
19 pages (4750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation