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Marketing Techniques - Essay Example

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Customers are attracted by luring with many free offers so that they will fall into the trap. By this the company can increase their market share and when they have considerably large customer base the company will remove the free offers given to the customer. This is a very common tactic used in business these days. The following are the Telephone services offered to customers.
2. Cell phones offered free with many months incoming free and hundreds of minutes free talk time with camera phone all the advanced features like blue tooth, wireless internet, giga bytes of storage, mega pixel camera and many more.
Ice cream: No dought ice creams are the most sought after impulse buying eatable since invention and it continues to be. Ice creams are liked by people of all ages and irrespective of gender, cast creed nationality and. Customers are attracted to buy ice creams by offering many flavors and with large varieties of making. Though all ice creams sweet the way there are made and with what ingredients it is made makes it the most desirable delicacy. The latest way of attracting the customers is by offering diet ice cream, which has low calories and which can be eaten by even sugar patients.
Tennis Shoes: It is well known that sports shoes need to be of high precision so that players can rely on them. What makes shoes differ is that for which sport they are used. For every sport the making of the shoes differ. Tennis shoes are made in a manner so that they can glide on the grass court giving the player the extra mile to access the ball from a far distance and at the same time it should hold the ground firmly giving the player that extra confidence. It is this feature, which is used to attract the customers by the company and at the same time pricing them with exorbitant rates. Global players like Adidas and Nike use high end engineering to manufacture sports shoes.

Hair Saloons: The most interesting part about hair saloons is that it needs the minimum investment and the returns are very high. Hair Saloons offer the latest fashion and trends set by the fashion houses. They offer wide varieties of hair color, manicure, massage, facial, grooming required for even bridal make up and etc. It not only women who are now interested but also more men are showing interest in their personal grooming. This attention is being cashed by the boutiques and hair saloons. Hair saloons offer the costumers with the latest technologies in personal grooming. The astonishing part is that hair saloons charge exorbitantly for the services offered.
Frozen Pizza: The segmentation used in frozen pizza is in four categories. Regular pizza, premium pizza, Gourmet pizza and the general fill-im up pizzas. The pizza giants offer with delicious toppings on the pizza to the customer, which lures the customers to grab one at the same time getting so many categories to choose with. They offer with many toppings if selected for five persons like family packs at fewer prices. Apart from this frozen pizza are also available as break fast pizzas and bite size snacks ...Show more

Summary

The process of dividing the market into different subsets or segments is called segmentation. Each segment is associated with a particular set of requirements and necessities of customers. The main purpose is to recognize who are similar in their attitude and needs…
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Marketing Techniques essay example
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