Health Systems Administration. - Essay Example

Only on StudentShare

Extract of sample
Health Systems Administration.

St. Louis-based BJC HealthCare, a $2.1 billion, 13-hospital system. In BJC's business model, the hospitals openly compete with each other on a wide range of fronts. There is not a combined medical staff, so referrals and revenue are fair game to all. BJC's marketing aim is to increase total revenue by gaining market share. By using a unique organizational model, it appears to be achieving both. BJC's model advocates local autonomy. Individual operating units set their targets and strategies to build their respective books of business. The corporate marketing department provides key resources in marketing consulting, market research, database management, and a call center for business development. On behalf of its facilities, the corporate office fields 425,000 calls to the call center a year and manages 2.5 million records in a master customer database, euphemistically referred to as its corporate memory. In comparison with other multihospital system models, BJC's corporate marketing supports rather than dictates strategy. "We are essentially a consulting resource to our facilities," said Tess Niehaus, director of corporate marketing for BJC. ...
Download paper


Strategic thinking, strategic planning, and strategic momentum are the core activities of Strategic Management of Health Care Organizations to develop undergraduate and graduate students as well as practitioners in the field of health care. Strategic managers can be grown into strategic thinkers with the use of their leadership qualities to assess the changing environment, analyze data, question assumptions, and develop new ideas…
Author : christiansenjac

Related Essays

Health Systems Administration Essay
These industries require a specific type of integration specifically based on the standards followed, such as HIPPA (healthcare), UCCnet (retail), RossettaNet (high-tech), and GSTP (finance). Horizontal integration is type of integration, which is universal to all the industries, such as basic integration services including transformation, routing, adapters, flow control, etc. Vertical integration strategies are related to higher levels of managed care penetration within the market. Further, hospitals espousal vertical integration strategies reveal that they have more chances of formalization...
3 pages (753 words) Essay
Health Service Administration
The success of HSA can be determined from the fact that since January 2004, more than 3 million Americans have enrolled in HSA, which are helping make health insurance more affordable for not only for middle class individuals but also for those who are unable to afford quality health supervision. (Whitehouse)
4 pages (1004 words) Essay
Health Systems Administration
To operate as a team in the management and direction of the hospital, the administrator, and associate administrator and chief of staff occupied the top level position of a Military hospital. For clinical services the physician chief of staff has line authority and for all administrative services, the associate administrator has line authority. They are also actively involved in the overall management of the hospital.
3 pages (753 words) Essay
Quality in Health Care Administration
Performance can denote, for example, the aptitude to fulfill the customer's needs rapidly with no errors.
9 pages (2259 words) Essay
Occupational Safety and health Administration
The Occupational Safety and health Administration (OSHA) Act was established in 1970 and its sole purpose was to ensure that employees were provided for good working conditions by authorizing the enactment of all the laws under the act, assisting the states to provide a good working environment, provision of information, education, research and training.
15 pages (3765 words) Assignment
Health Systems Administration SLPs
g White Americans, prejudicial attitudes toward minorities remain more common than not, as over half to three quarters believe that relative to whites, minorities – particularly Africa Americans are less intelligent, more prone to violence, and prefer to live off welfare (Bobo, 2001, as quoted by Smedley, 2003). This discrimination often translates to how health care professionals relate to their patients, with whites often giving preferential treatment to fellow whites and being less solicitous of Blacks and other ethnic minorities. Socioeconomic factors are factors that pertain to the...
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!