In this management style, all the employees and management work together as a group so as to harmonize operations such as deciding what should be invested in to the operation arrangement such as workforce, material, apparatus, power and how these resources can be easily be acquired and used to ensure that finished products meet the requirements of consumers
Over the recent past, Avon Mill toys has faced competition in it field of operation hence getting the urge to expand to other fields so as to offer a diversity of product and be able to stand the current economic crisis amid competition. Some of the effort that is underway includes trying to sell their product over the internet, an idea that has suffered several drawbacks in terms of rejection by its representatives (Galloway et al 2000). Avon has used direct marketing to make its sales and this has been very effective though the current increased use of the internet is giving competitors an upper hand as they can reach a wider range of clients. The companies efforts to sell their products over the internet has faced rejections from representatives as it could lead to loss of jobs or the company could loose that direct customer relationship (Grassley 2008). A big question is whether Avon can afford to remain competitive by direct marketing or by inventing another way to increase its sales
Over the past years, Avon has relied on direct marketing as a major strength to promote and sell its goods. The company has been in the lead for providing toys to the customers directly and the developments in communication have suddenly changed the company's major strength into a very large obstacle. Any innovations intended to increase the company's sales above direct sales faces opposition from sales repetitive.
There is a lot of competition emerging from other companies offering alternative and substitute products. For this reason, Avon Toys has to come up with a strategy that will be cost effective and of sharing promotion and branding expenses in all the company's markets has helped to cut down the operation costs. Avon has also involved in marketing its product over popular medium like the television and movie theatres thus increasing customer base covered. Avon is determined to provide everyone with high value toys that are innovative and in the process also provide financial independence to the general population like employing sales representatives (Galloway et al 2000). The toy company has targeted to reach a lot of people if not everyone with their product in the global market hence help in improving the quality of live by the products they offer.
Under operational management, it is very important to focus on the corporate objectives of firm which means that the company's supply of raw materials, manufacturing process and marketing strategies should be harmonized to reduce incidences of misunderstanding, delays and process failure (Grassley 2008). The operations strategy should provide the company with the capacity to compete in the UK market especially the Avon Mill toy Company. The operations framework includes the following steps;
1. Defining the