international business contest - Research Paper Example

Only on StudentShare

Extract of sample
international business contest

where there are sizeable potential consumer concentrations.
Demographic segmentation refers to the practice in which the company focuses on age, gender, marital status and similar characteristics. It's the most popular strategy or basis for segmenting the market though its complicated nature at times necessitates fist hand information about customer behavior (Rivlin, 2003). While variables associated with demographics can be easily obtained and the related metrics would readily lend to interpretations, there is still a very demanding process of data gathering and storage to be retrieved when needed for a variety of purposes such as cross checks and extrapolation studies. Egypt can be identified as a country which consists of most population in the Middle East and the 3rd in the African Continent. Thus out of the total population 99% of them are concentrated on major cities of Cairo and Alexandria which centered on the banks of Nile. Therefore Company need to basically focus its attention on those greatest cities in order to successfully market the Washing Machine. Consumer demographics also involve age and lifecycle studies.
Economic factors include the relative value for money concept. Egypt is mainly depends on the agriculture, tourism, media and petroleum exports. ...
Download paper


Geographic segmentation is based on identifying the market according to its geographical characteristics. Egypt can be identified as a one of the world's largest countries and is located at the northern corner of Africa with the size of approximately 997, 740 square kilometers…
Author : rhiannonwiegand

Related Essays

International Business Risks
Sales Convention and UNIDROIT Principles of International Commercial Contracts are quite prominent.…
8 pages (2008 words) Essay
International Business
While doing so they have to be sensitive to economic, social political and legal factors with a country. To be effective, they need to tap all available sources of supply, both internal and external. Internal promotions and transfer boost the morale of people who have served the firm loyally for a number of years. External sources, too, need to be explored regularly to bring qualified people with lots of ideas into a firm. Induction is a procedure which a superior teaches knowledge and skills to subordinate. Manager briefs the trainee about what is expected of the latter and suggest how it may…
18 pages (4518 words) Essay
International Business
- Labor Quality is simply defined by the education, skills, sincerity towards work and the attitudes of the available employees in a particular organization. Along with these key aspects, labor quality also measures the domain knowledge, creativity, soft skills such as leadership and managerial quality, and most importantly, the ability of the labor forces to learn as well as adapt themselves with the change in the work environment. Therefore, it is essential to analyze the labor force before finalizing business contracts and expanding the business internationally, so that the right skills are…
3 pages (753 words) Essay
First Semester 2009 Examination(International Business Law)
Additionally, the role off the World Trade Organization along with the association of the element of finance is in all probability even less palpable. 1This kind of an investigation has always targeted the revelation of the fact that the international business account ca in no way prosper lacking an unwavering financial structure in addition to financial steadiness which tends to come under severe hazard lacking a well running business system.…
8 pages (2008 words) Essay
International Business
There is a say, “You can always buy in your own language but you must sell in your customer’s language” (Institute of Linguist Great Britian, 1995, p.187). This is true when we consider the aspect of Localized marketing strategy. Localization strategy thus demands a great deal of geographic surveys and international brand management which involves a considerably larger proportion of money.…
2 pages (502 words) Essay
International Business
advantages and better marketing position where as many firms have failed in their international expansion efforts as they didn’t heed the basic tenets ingrained in the critical business environments.…
13 pages (3263 words) Assignment
International Business
Burger King made a business strategy with clear goals and objectives that saw it expand rapidly and made more profits than initially following the reduction in the overall sales and profits of the business. They wanted to have a new look, and virtually changed how everything was being run. The plan included strategic analysis of the business environment, identification of the business threats and the opportunities available in the market, extensive advertisements, quality control checkup and good customer relations including introduction of arrange of new food products in the market with even…
4 pages (1004 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!