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international business contest
Pages 11 (2761 words)
Geographic segmentation is based on identifying the market according to its geographical characteristics. Egypt can be identified as a one of the world's largest countries and is located at the northern corner of Africa with the size of approximately 997, 740 square kilometers…
where there are sizeable potential consumer concentrations.
Demographic segmentation refers to the practice in which the company focuses on age, gender, marital status and similar characteristics. It's the most popular strategy or basis for segmenting the market though its complicated nature at times necessitates fist hand information about customer behavior (Rivlin, 2003). While variables associated with demographics can be easily obtained and the related metrics would readily lend to interpretations, there is still a very demanding process of data gathering and storage to be retrieved when needed for a variety of purposes such as cross checks and extrapolation studies. Egypt can be identified as a country which consists of most population in the Middle East and the 3rd in the African Continent. Thus out of the total population 99% of them are concentrated on major cities of Cairo and Alexandria which centered on the banks of Nile. Therefore Company need to basically focus its attention on those greatest cities in order to successfully market the Washing Machine. Consumer demographics also involve age and lifecycle studies.
Economic factors include the relative value for money concept. Egypt is mainly depends on the agriculture, tourism, media and petroleum exports. ...
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