Data gathered will be analyzed and use this to assessed the hypothesis and prototype design. To be able to present clearly our hypotheses and aim of the project a new methodology will be presented that will involved the assessment of the prototype design. This interim report will also include details of the prototype testing, recommendations for linking full data collection and analysis with the final hypotheses or showing the objectives, review and assessment of project aims, methodology used conclusions, and further work and revision of the original planning timescales and stages.
The project aims to develop an online shopping that will satisfy the buyers. In the first part of this project our objective is to be able to present the pros and cons of on-line shopping. Thru this we will be able to encourage the user to use the system. The effectiveness and safety of on-line shopping is one of the objectives. The two important things that we need to consider are the satisfaction and the privacy of the users. This interim report will provide additional support on online shopping.
Another objective of this project is to create an agent based framework that will better enable shoppers to experience shopping online in a real space. One advantage of traditional shopping is that there is someone who assists you during your tour in the mall. While in online shopping you will do all the work such as checking the specification of the items you need, the selection of the colour that fits your items and others that can be done for you by merchandisers and salesperson. The prototype design will make shopping as convenient, easy and enjoyable as possible by collaborating with the customers and salesperson or among customers. This will make online shopping experience similar in real shopping environment.
Advantages of the Design
One of the advantages of this design is that it will make interaction between merchants and purchasers and between clients and visitors easier. This design will help storeowners to improve sales by giving real-time customer support, assistance
on sales, cross selling, promotion and individualized care, the mentioned services has been proven to be effective in increasing the sales. The design is chosen to be able to help not only the buyer but the merchants and businesses as well. Since online shopping involves some information about the buyer, the design prototype will ensure that the protocols on on-line shopping are being followed and the identity of the person will not be sold or given to others.
An opportunity to model intelligent agent behaviour along existing ethical and legal forms by applying a form of representation not currently applied in most existing e-commerce agents systems.
A multi-agent architecture for collaborative e-commerce applications is one of the objectives of this project; this will enable shoppers to enjoy the social shopping experience offline and that respects ethical and legal notions such as personal privacy and protection. Increasing the sale is one of major objectives of E-commerce, to make this possible the prototype design will include E-commerce recommenders. Since gathering information about the products on-line are too large a personalized and customized browser will help the buyer to choose the item that suite