What are the common types of leadership that most organizations now use - Essay Example

This research will begin with the statement that your identity is who you really are—and your image is how much of that real people understand the daunting boundaries of language and culture. The paper tells that corporate image and identity comes hand in hand to make up a desired audience perception towards the corporation. The image and identity that is projected towards the market, most significantly to its target consumers, create a reputation about the corporation that would eventually become the basis of the people’s decision of availing the services of the corporation.

Just as any other corporations present in the community, pedagogical institutions are not exempted from this common situation in the community. It is necessary for any organization to project a good image and identity towards the community since it is considered as one of the best strategies that any organization should take into consideration. The present research has identified that leadership for that matter plays a detrimental role. As simple as these two ideas may seem yet, in reality, this is one of the most difficult and the most complex challenges that a business may face that concerns management these days.

In order to address this challenge, every organization must understand and recognize the important leadership and become aware of which type of leadership will prove to be effective for the organization. . Corporate identity and leadership digs deeper as to the process and the ways in which the company creates its own value in the community where it markets its products and services (Managing Image in a Dynamic Corporate Environment). On the other hand, corporate image has to do something with the people who had availed of the corporation's products and services, their impressions and associations towards the corporation as perceived through their experiences with the company.

Generally, these impressions and association that the consumers have developed within themselves can however be controlled by the corporation. Everything that the consumers have to go through is capable of being controlled by the corporation to a greater or lesser degree. This "may include the tone and manner of its employees, its pricing structure, the quality of its customer service, the publicity it receives from the media, its social responsiveness and its activities in the community" (Managing Image in a Dynamic Corporate Environment).

It is and has been conceptualized largely in terms of the visual aspect it projects to the people. In business management studies, they also suggest that leadership style is determined mostly by the organization and is presented to the employees in both verbal and visual form (Moffit & Williams, 1997). Thus by maintaining the most effective type of leadership, the company is assured that the desired reputation of the corporation towards its target consumers is achieved (Managing Image in a Dynamic Corporate Environment).