I would recommend Coca-Cola to follow "price discrimination" strategy in such cases as: (1) different customer groups (lower prices for students and higher prices for business organizations); and (2) when a customer buys high quantities of a product. Pricing is a sensitive and complex decision area affecting sales, costs, and profits for both industrial and consumer goods. For consumers, price reductions and increases have symbolic meanings. A customer may associate a price reduction with a reduction in quality, the anticipation of new models, or even lower prices or poor market acceptance. Higher prices may indicate better quality, a good image, and good value (Das Narayandas 2000).
Price discrimination is effective tool when it is applied to each individual consumer. For instance, if a buyer is willing to pay more for a product and receive exceptional quality, he/she should pay more. The second situation when Coca-Cola can follow price discrimination is when a customer buys products in large quantities. For instance, price reductions can be proposed to repeat customers and loyal customers. The third case when "price discrimination" is justified is when the company serves different customer groups.
The case study of Coca-Cola's new vending machine suggests that the company should provide a demand analysis in order to assess price changes and demand for different types of products. This analysis should take into account seasonal changes and social groups of people buying the product…
Coca Cola Amatil has over two hundred product in the market including mineral waters, energy drinks and juices besides the four leading brands. Coca Cola Amatil Australia is a dominant market player commanding the largest market share in the soft drinks industry in Australia.
The global standardization strategy requires that all markets are considered the same and products are sold in each market using the same strategy. A global standardization strategy implies that the same product will be sold to all markets with the same pricing strategy.
Reiniche saw that society, especially in the West is becoming more and more concerned with how companies conduct themselves with respect to the environment, how products are exactly being produced or manufactured. This reading of the social context allowed her to execute changes via the political platform by virtue of her leadership of the European Beverages Association.
Currently, Coke is the regarded as one of "world's most recognizable and widely sold commercial brands" as it ranks second in the international business arena.
This paper aims to answer three important questions regarding the business operations of Coca-Cola.
Throughout the paper, COCA COLA Company is used as the main focus and object of discussion. The company’s marketing strategies will be reviewed and will be use as examples and citations. The paper aims to answer questions such as how do Coca Cola’s marketing strategies contribute to its growth and success?
Today the company nearly offers four hundred different brands in more than two hundred countries and serves more than a billion servings daily. One of the biggest product launch of Coca-Cola is Coke Zero.
The launch of Coke-Zero started in October 2006. It is marketed towards young males.
a-cola Company constitutes one of the American multinational corporations dealing with manufacturing, retailing, and marketing of non-alcoholic beverage (Banerjee, 2009). The company is headquartered in Atlanta, Georgia, but has done vast investments in other countries including
In addition to strong corporate culture, the company is taking active part in sponsoring world famous sporting events, such as World Cup Soccer, the NFL, the Tour de France, Rugby World and the Olympics. By investing in