As for the impact of these strategies on major stakeholders it must be noted that consumers of these products would benefit from an expansion program, because that would increase their accessibility to the products. Similarly share holders of the company would benefit from all three strategies because there would be hitherto unexploited market segments. Managers, creditors, suppliers and employees would also benefit from such expansion of stores, launching of new products and the development of e-marketing.
Definitely share holder value would increase if the company is going to finance expansion programs by borrowing from creditors rather than issuing new equity. The share value is likely to decrease when new shares are issued while an increase in debt equity of the company would increase the shareholder value.