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Corporate Strategy Bachelor - Essay Example

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Corporate Strategy Bachelor

The research approach will review the types of research design and data collection methods. The research approach is built on logical relations and not just beliefs.
Descriptive research is used when the research question is understood (Ghauri and Grnhaug 2002). In the research approach, the data measurements are dependent on the obtainment of required information and the quality of the information. The outcome of the research, therefore, is dependent on the measurement procedures used in the collection of the data, and this in turn is dependent on the types of data collection (Ghauri and Grnhaug p 47 2002).
This is an important concept of qualitative research, where the description is either inductive or deductive. Inductive research begins with a question and seeks to describe it, and deductive research begins with the problem by working backwards to the answers. Therefore, this research uses the inductive approach to build the theory from the data gathered to explore possible conclusions towards E-banking - Modifications in SCM (Supply Chain Management of the Bank) and Security issues such as Phising & Pharming.
The selected research methodology is a descriptive intervi...
This will be a structured interview that focuses on E-banking - Modifications in SCM (Supply Chain Management of the Bank) and Security issues such as Phising&Pharming. Secondary research is to review published materials such as: articles previous researched etc. which would be analysed to gain a broader perspective of the issue.
This brings the question of research strategy. Combining the approach as an inductive, qualitative description with a well-established research strategy will allow for a better data analysis. In relation to research strategy, the field of strategic management is built on several different schools, including perspective and emergent approaches (Lynch 2002). The rational planning school defines the objective in advance by determining the current strategic position, and then using a prescriptive approach that exemplifies the strategic analysis, development and implementation (Lynch 2000). This is a strong foundation of the research proposal as the perspective approach is a systematic method that follows in sequence (Lynch 2000). The emergent strategy, on the other hand, would form the strategy from trial and error, experimentation and discussion (Lynch 2000). This is used as a cyclic approach to a series of rationales instead of being sequential, and is most often seen in organisations where environment and strategy are constantly analysed (Lynch 2000). The strategy in this research is the rational perspective, where the data analysis and the final recommendations follow the sequential gathering of information.
Research Methodology
The previous two sections established that the research is to be conducted through inductive and descriptive approach, using a rational perspective. While it is possible to conduct quantitative research by ...Show more


Research method plays a vital role the entire procedure of the dissertation project. In this project, the research method of project will be chalked out; highlighting research approaches strategy and also determines the important literature review.
The research approach that develops the methodology explained below is based on descriptive (qualitative) research theory and inductive reasoning…
Author : iswaniawski
Corporate Strategy Bachelor Essay essay example
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