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Learning to walk in the Customer's Shoes - Essay Example

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Learning to walk in the Customer's Shoes

However, when the technology bubble burst with the change in market demands, TI's technology-centric business had to drastically reengineer itself into a customer-centric one to be able to effectively compete for new business. This necessitated a re-orientation of the entire TI organization, which was effectively accomplished by BTS USA, a global supplier of computer-based simulations for learning.
Human resource development is involved in three main areas: individual, occupational, and organizational development. Development of the individual addresses skill and career development. Occupational and group development addresses the integration of cross-functional individuals through a team building program, or for informing and training employees about new products and services. Organizational development involves the introduction of a new culture or ways of operating, such as introduction of a customer care program or quality management which requires the involvement of all individuals or groups in the organization (Wilson, 2005, pp. 15-16). In order to effect the change from technology- to customer-centric, TI had to conduct training on all three areas. ...Show more


1. Do you think that TI took the right approach to achieving better customer satisfaction by training its executives first Would TI have achieved quicker results by training its front-line employees prior to its executives
Texas Instruments is develops analog, digital signal processing, RF and DLP semiconductor technologies to produce hi-tech semiconductor products…
Author : danderson
Learning to walk in the Customers Shoes essay example
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