Google College - Essay Example

Only on StudentShare

Extract of sample
Google College

Google is presently touted as the "world's best search engine" ("Company Profile"). They pioneered the use of text-based ads with a search engine that has a clean, spartan lay-out. The creators also devised a system of page ranking that assesses a site's value on the premise that the number of sites pointing to a particular page is an indicator of it's importance. This system, coupled with a match to a searcher's text query can give out the most relevant and accurate results. Their innovative take on the search engine is the foundation of their success, and they have branched out to offer a wide array of services.
Google's content-based advertising scheme results in a service that accurately zeroes in the appropriate market. This produces a " higher than the industry average " ("Company Overview") click-through rate for their text ads compared to traditional forms of Internet advertising (banners, animation, e-mail, etc.). Their philosophy regarding advertising include the precept that one "can make money without doing evil" ("Corporate Information"). They maintain that the ads on their results pages can actually "provide useful information" ("Corporate Information") and are only shown on the basis of relevancy to the person's query.
The company also adopts an unconventional approach to their business model. ...Show more

Summary

The fundamental principle of business models is to provide a sustainable means of generating revenue for a company. Google's business model depends mainly on search services and "highly targeted advertising" ("Company Profile"). They profit from relevant sponsored links based on a user's keyword search through their search engine…
Author : zkoch
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Google College Essay"
with a personal 20% discount.
Grab the best paper

Related Essays

Google Master Essay
Google, a term coined in for 1 followed by 100 zeros is a reflection if the company's vision to create an organized form of access to immense information that is available. Google with it revenues reported at $3.21 billion for the quarter ending at December 31, 2006, an increase of 67% compared to the 4th quarter of 2005, this company is fast growing with its philosophy of delivering more than what is expected.
15 pages (3750 words) Essay
Case studies College Essay
Alan Johnson (Don Cheadle) is a successful dentist with apparently fruitful life. He was well paid, was a successful dentist with reputation, a beautiful and caring wife, and children whom he loved. Despite all these he keeps meeting a therapist outside her clinic with several problems.
12 pages (3000 words) Essay
Google
In place of the standard system -- in which underwriters sometimes had let favored investors buy shares and priced the offerings low so those investors made quick gains -- Google would use a "Dutch auction."" (Delaney, September 2005) Google's offer price was $85, and it opened at $100--reflecting an 18 percent increase.
4 pages (1000 words) Essay
College essay
lieve that a peaceful co-existence in this world can become a reality only if we are capable of respecting the plethora of life forms and inanimate objects that makes the earth a special planet. For me, education is the firs step towards understanding the world as it is, and to
2 pages (500 words) Admission/Application Essay
Different topics
The author is on faculty at the institution and has previously published several other articles. While Sage Journals does advertise a bit on the site, it does not appear to detract from the objectivity of
2 pages (500 words) Annotated Bibliography
College essay
People that complete a college degree have better higher paying jobs. During my tenured in high school I demonstrated the ability to work with other classmates and provide support to me teammates during group assignments. I always pay close attention
2 pages (500 words) Essay
College Essay
It is with belief and confidence that I have settled on your institution as the perfect match for my ambitions, after researching on universities. As well as the qualities that the University of Wisconsin possesses, I also believe that I will flourish as a
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT