Google College - Essay Example

Only on StudentShare

Extract of sample
Google College

Google is presently touted as the "world's best search engine" ("Company Profile"). They pioneered the use of text-based ads with a search engine that has a clean, spartan lay-out. The creators also devised a system of page ranking that assesses a site's value on the premise that the number of sites pointing to a particular page is an indicator of it's importance. This system, coupled with a match to a searcher's text query can give out the most relevant and accurate results. Their innovative take on the search engine is the foundation of their success, and they have branched out to offer a wide array of services.
Google's content-based advertising scheme results in a service that accurately zeroes in the appropriate market. This produces a " higher than the industry average " ("Company Overview") click-through rate for their text ads compared to traditional forms of Internet advertising (banners, animation, e-mail, etc.). Their philosophy regarding advertising include the precept that one "can make money without doing evil" ("Corporate Information"). They maintain that the ads on their results pages can actually "provide useful information" ("Corporate Information") and are only shown on the basis of relevancy to the person's query.
The company also adopts an unconventional approach to their business model. ...
Download paper

Summary

The fundamental principle of business models is to provide a sustainable means of generating revenue for a company. Google's business model depends mainly on search services and "highly targeted advertising" ("Company Profile"). They profit from relevant sponsored links based on a user's keyword search through their search engine…
Author : zkoch

Related Essays

Google Master Essay
Google on its expansion spree in the international front has led them to gain access to new partners and growing, thereby delivering targeted and measurable ads.
...
15 pages (3765 words) Essay
case studies College Essay
He sometimes fails to communicate and he feels isolated, unfulfilled, and smothered despite having all than a man aspired to have. His hardworking job, family, and others make him not at ease, and he has apparently no one to share. After a long break of about 15 years since their time together in the Dental College, Dr. Johnson meets his roommate Charlie Fineman (Adam Sandler) who had a dental degree too. His personal tragedy was well published in newspaper, and so his friend, Dr. Johnson knows about it. Fineman lost his family on 9/11, and he could not cope up with that tragedy in the ensuing...
12 pages (3012 words) Essay
Google
This increase between the offer price and the open price is much greater than the increase for typical IPOs in 2004. Indeed, 82 percent of the IPOs issued in 2004 experienced less of a jump from the offer price to the open price than Google did, and the statistics were similar for IPOs issued prior to Google's debut and following Google's debut.
...
4 pages (1004 words) Essay
college essay
Therefore, I will not compromise for anything that tries to pass itself as education, and would rather go for a well-defined, value-based system of education that carries a proper vision.
...
2 pages (502 words) Admission/Application Essay
college essay
The most important aspect of education is the knowledge gained from the lessons by the students.
...
2 pages (502 words) Essay
College Essay
One of the most valuable talents that I believe I can bring to the University of Wisconsin is my baseball game and capabilities. I have researched on the University of Wisconsin’s baseball team and found that the team is a regional champion. I believe I have what it takes to add onto an already stellar team. I first played baseball as a four year old for the neighborhood club. Since then, I have tried to be the best I can in baseball and been selected for the school teams throughout junior high school and, in my senior year at Elkhorn Area High School, I was chosen as team captain of the...
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!