Strategic Management: customer loyalty - Essay Example

Only on StudentShare

Extract of sample
Strategic Management: customer loyalty

In addition, the customer relationship will be increased only if the organisation has competent employees. To come up with the new ways of managing customer relationship, it is good to critically look at the management of the organisation and how it has been offering its services in the past. This will also entail finding out how its competitors have been able to survive in the market thus look at their strategies and how they can be implemented within the organisation. The analysis will not leave out the macroeconomics issues that are bound to affect the company's performance which mostly entails the external forces like the economy, technological changes and cultures of its diversified customers(Don, 2004, pp.68-88) .
As mentioned above the major issue is to increase the customer relationship within the organisation. This will ensure that the Parcelforce Worldwide will retain its customers and attract more. Thus it is important for the management to use new communication strategies for the services offered. The customers need to have first hand information on the changes made on how the organisation is offering its services. ...
Download paper


It is evident that currently the company has seen a lot of competition in offering its services to its customers. This is due to the coming up of similar companies that are using the current technology in sending parcels for their customers. Moreover, the companies are able to capture the company's long term customers by using better marketing strategies…
Author : crunte

Related Essays

Strategic Management: Strategic Choices
Company's target markets are small business and household products that are personal computers, printers, cameras etc.…
4 pages (1004 words) Case Study
Strategic Management: customer support
To become a multinational company the management has to expand its units across the country. As company and its other units are slowly expanding so does the problems are increasing day by day.…
3 pages (753 words) Essay
Strategies for increasing Customer Loyalty
The airline industry is a case-in-point.…
18 pages (4518 words) Essay
E-loyalty and Customer relationship management
Some sole proprietors use online programs in targeting nationwide and global customers by using accurate information regarding the business and the use consumer programs such as credit card reward programs as a strategy in keeping their loyal customers satisfied. It is common that these reward systems are tailored according to the needs and expectations of the customers.…
8 pages (2008 words) Essay
creating value or Customer loyalty
Many corporate mission statements set customers as the focus of an organisations business activities, and key thinkers have defined the quality of goods and services with reference to how well they satisfy needs and expectations of the customer base.…
12 pages (3012 words) Essay
How to sustain customer loyalty towards brands. ( Marketing)
Additionally the brand loyalty can also have its basis in the emotional attachment of the user with the brand. The preference can be built upon an association with the brand symbol.…
44 pages (11044 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!