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Strategic Management: customer loyalty - Essay Example
Pages 10 (2510 words)
It is evident that currently the company has seen a lot of competition in offering its services to its customers. This is due to the coming up of similar companies that are using the current technology in sending parcels for their customers. Moreover, the companies are able to capture the company's long term customers by using better marketing strategies…
In addition, the customer relationship will be increased only if the organisation has competent employees. To come up with the new ways of managing customer relationship, it is good to critically look at the management of the organisation and how it has been offering its services in the past. This will also entail finding out how its competitors have been able to survive in the market thus look at their strategies and how they can be implemented within the organisation. The analysis will not leave out the macroeconomics issues that are bound to affect the company's performance which mostly entails the external forces like the economy, technological changes and cultures of its diversified customers(Don, 2004, pp.68-88) .
As mentioned above the major issue is to increase the customer relationship within the organisation. This will ensure that the Parcelforce Worldwide will retain its customers and attract more. Thus it is important for the management to use new communication strategies for the services offered. The customers need to have first hand information on the changes made on how the organisation is offering its services. ...