StudentShare solutions
Triangle menu

LOreal Consultancy Report - Essay Example

Not dowloaded yet

Extract of sample
LOreal Consultancy Report

Following in part four the report will identify organizations and alliances, what impact they may have on the industry and on the competitive position of L'Oreal. Finally, I determine what strategic options are the most appreciate to this organization to ensure its success in the next five years.
The sales of cosmetics and toiletries is on the rise after it slowed down globally in 2004, the world market was valued at $253 billion in 2005. With a positive growth after sentimental recovery from SARS scares and the war in Iraq (GCI, 2006), with strong cosmetic sales in Latin America and Eastern Europe, peaking in Western Europe the largest market. According to indications there was a 4% growth in 2004, an according to the Global Cosmetic Industry Magazine the Euromonitor International forecast of a possible 20% can be obtained if current key trends are followed.
Dividing the world cosmetic market in two sections, the mature and the developing markets, it is possible to show where sales are peaking, and where there are still opportunity for expansion. The mature markets can this be seen as Western Europe, Asia Pacific, North America and Latin America as this are where the lion share of the market currently lies. Many of the consumers in this mature market demand more sophisticated products and due the amount of competition product prices needs to be reduced if a company wants to stay competitive. The one market in this section that shows promise are China and most of the high profile players are entering this new market, such as Este Lauder and P&G, with retailers including Sephora and Sa Sa, and direct sellers Avon, Alticor, Mary Kay and New Skin (GCI, 2006).

Developing markets can be seen as Venezuela, Vietnam, New Zealand, Australia, South Africa and Russia. In 2003 Vietnam showed a 19% growth in cosmetic sales even though demand are still concentrated in the urban areas, offering ample opportunity to expand. The South African market showed a healthy growth as consumers started to buy high margin multi-functional products. With more black South Africans entering the middle income group with the governments aggressive affirmative action policy, ...Show more

Summary

In today's world beauty products are no longer a luxury but an essential part of the modern lifestyle. Internationally cosmetic manufactures are developing new products to try and stay competitive in a fast growing and very competitive market. This report is developed on a request from L'Oreal executive management to inform them on the current cosmetic industry direction, new innovations and possible new strategies for the organisation.
Author : kautzerneoma
LOreal Consultancy Report essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"LOreal Consultancy Report"
with a personal 20% discount.
Grab the best paper

Related Essays

Service Quality Management: Group Consultancy Report
..5 Leadership………………………………………………………………………………………..6 People……………………………………………………………………………………………..7 Policy, Strategy, Design………………………………………………………………………….7 Customers, Partnerships and Relationships………………………………………………….
18 pages (4500 words) Essay
Cyclermate Consultancy report
Theclient, ZZZZ Bank, who has an interest in the company in the company, wants to knowabout the possibility of the company to regain its control in the short run. To thisregard, thisreport will give a keyillumination into a number of featuresrevolving aroundthetopics,such as financial analysis of the company as well as using this analysis to weigh the viability of the company in the short term.
12 pages (3000 words) Essay
Consultancy Report about ( coca cola )
The other word is the world’s most popular sizzling soft drink – Coke. This popularity of this drink makes it not unlike the other word “O.K.” insofar as it does, for many people, makes everything right with the world. From its invention in 1886, the brand is still going strong, and is such a success that efforts in the past decade to revise the original formula has met with stiff resistance.
12 pages (3000 words) Essay
CONSULTANCY PROJECT REPORT
In spite of that, the necessary advancement required for the organizations to effectively, efficiently and successfully accomplish the projects is yet to be achieved. The areas in which some organizations still lack the required competencies are project management practices, methodologies and policies.
15 pages (3750 words) Essay
Healthcare Consultancy description. Formal Report
My career is in Healthcare consultancy and my degree is in Nursing and this report describes related details of the career. Healthcare consultants are those people who are employed in the health care industry. It is a common practice of the Healthcare organizations to hire healthcare experts in order to examine its industry infrastructure, efficiency and revenue generation of the organizations.
12 pages (3000 words) Essay
Consultancy Report
o and Pfizer are three huge pharmaceutical giants in the world who know this fact and compete with each other on the strength of their ties with medical institutions and doctors. However, an important ethical issue that exists in this industry is of stealing innovative ideas
4 pages (1000 words) Essay
Markteing Consultancy Report part 3
They introduced the world to a simple personal computer with the launching of Macintosh. Then, they legitimized and legalized selling songs at a nominal cost on the Internet instead of people swapping tunes for free when they promoted iPod. Now, with the
6 pages (1500 words) Essay
Consultancy Report
The heart is deprived of oxygen and nutrients, and the patient may suffer from chest pains. Total obstruction may deprive the heart muscles of energy completely resulting in a heart attack. According to Marmot and Elliot (2005), more than 80% of deaths from CHD occur in
6 pages (1500 words) Essay
Consultancy Report
The main products or services that are offered by North Hook Gas include the provision of liquefied natural gas through a pipeline that traverses South Wales. Currently, the terminal produces 20 percent of the country’s energy
8 pages (2000 words) Essay
HRM Consultancy Report
Some of the issues that come up as a result of the takeover include organizational change, power and politics and diversity in the workplace. Since the two companies have different techniques of conducting their operations changes in the structure and
20 pages (5000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation