LOreal Consultancy Report - Essay Example

Only on StudentShare

Extract of sample
LOreal Consultancy Report

Following in part four the report will identify organizations and alliances, what impact they may have on the industry and on the competitive position of L'Oreal. Finally, I determine what strategic options are the most appreciate to this organization to ensure its success in the next five years.
The sales of cosmetics and toiletries is on the rise after it slowed down globally in 2004, the world market was valued at $253 billion in 2005. With a positive growth after sentimental recovery from SARS scares and the war in Iraq (GCI, 2006), with strong cosmetic sales in Latin America and Eastern Europe, peaking in Western Europe the largest market. According to indications there was a 4% growth in 2004, an according to the Global Cosmetic Industry Magazine the Euromonitor International forecast of a possible 20% can be obtained if current key trends are followed.
Dividing the world cosmetic market in two sections, the mature and the developing markets, it is possible to show where sales are peaking, and where there are still opportunity for expansion. ...
Download paper

Summary

In today's world beauty products are no longer a luxury but an essential part of the modern lifestyle. Internationally cosmetic manufactures are developing new products to try and stay competitive in a fast growing and very competitive market. This report is developed on a request from L'Oreal executive management to inform them on the current cosmetic industry direction, new innovations and possible new strategies for the organisation.
Author : kautzerneoma

Related Essays

Consultancy project
The term consultancy can be defined as “an uncertain and evolving process conducted by a foreign intruder who muddles through by performing various problem-solving activities, while trying to maintain high professional standards and still attempting to meet the needs of the client” or “consulting is an advisory service contracted for and provided to organizations by specially trained and qualified persons who assist, in an objective and independent manner, the client organization to identify problems, recommend solutions to these problems, and help, when requested, in the implementation...
2 pages (502 words) Essay
Company Law consultancy
They do not appear to have done this. Perhaps the company is on the look out for better information from concept to delivery. Whatever may be the reason, Sam and Paul, as majority shareholders, are not using the right way of handling business situations.
...
10 pages (2510 words) Case Study
Operations Management and Loreal
The analysis of the report shows the absolute advantage of L'Oreal in terms of its sale and market share in the industry. To emphasise the competitiveness, the report presents a comparative study of L'Oreal with some of its rival companies.
...
10 pages (2510 words) Case Study
Management Research and Consultancy
It is obvious, that the patterns of HRM in family and non-family business are different, thus it should have been better to find the differences in HRM patterns between different family businesses, to outline the major factors that influence these behaviour and the ways of making these behaviours work for businesses of small and medium companies.
...
6 pages (1506 words) Essay
Managing in a Strategic Business Context - Consultancy Report
(Katherine, 2002)
...
6 pages (1506 words) Essay
Consultancy Report
Further, the practice of recommendations through incentives is a major ethical issue that needs to be curtailed. It is important for the three firms to reorganize their acts and put on a higher degree of professionalism when it comes to competitiveness. It is this way that will lead to lesser unethical practices where there will be lesser stealing of product formula and incentive recommendation practices by the three firms leading to a civilized pharmaceutical industry that other firms will look up to as their model industry.
...
4 pages (1004 words) Essay
Markteing Consultancy Report part 3
duction of iPhone, they changed the way people perceived smart phones – phones that exploit the benefits of what the Internet can offer with their easy to use web applications. The AppStores for iPhone products has created a new market for software programmers, from office applications to modern day games and video softwares.
...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!