LOreal Consultancy Report - Essay Example

Only on StudentShare

Extract of sample
LOreal Consultancy Report

Following in part four the report will identify organizations and alliances, what impact they may have on the industry and on the competitive position of L'Oreal. Finally, I determine what strategic options are the most appreciate to this organization to ensure its success in the next five years.
The sales of cosmetics and toiletries is on the rise after it slowed down globally in 2004, the world market was valued at $253 billion in 2005. With a positive growth after sentimental recovery from SARS scares and the war in Iraq (GCI, 2006), with strong cosmetic sales in Latin America and Eastern Europe, peaking in Western Europe the largest market. According to indications there was a 4% growth in 2004, an according to the Global Cosmetic Industry Magazine the Euromonitor International forecast of a possible 20% can be obtained if current key trends are followed.
Dividing the world cosmetic market in two sections, the mature and the developing markets, it is possible to show where sales are peaking, and where there are still opportunity for expansion. ...Show more

Summary

In today's world beauty products are no longer a luxury but an essential part of the modern lifestyle. Internationally cosmetic manufactures are developing new products to try and stay competitive in a fast growing and very competitive market. This report is developed on a request from L'Oreal executive management to inform them on the current cosmetic industry direction, new innovations and possible new strategies for the organisation.
Author : kautzerneoma
Save Your Time for More Important Things
Let us write a custom essay on your topic
"LOreal Consultancy Report"
with a personal 20% discount.
Find out more

Related Essays

Consultancy project
A consultancy project refers to a project that is implemented by hiring or availing consultancy advisory services. In a highly competitive and rapidly changing market, there is no universal view or strategy that each company and/or group will adopt.
2 pages (500 words) Essay
Company Law consultancy
There is no mention if Larry's consultancy has or has not proved beneficial to the business. The company accommodated Larry as information technology consultant on the basis of its Articles of Association. In order to change this position, Sam and Paul must first make an amendment to this effect in its Articles of Association by a special resolution.
10 pages (2500 words) Case Study
Operations Management and Loreal
This report focuses on the cosmetic industry with L'Oreal as the target company. It aims at presenting the various operations management techniques adopted by the company over the years and focus on the area of supply chain management. Supply chain management is an important domain of operations management and effective implementation of SCM strategies can help companies not only in saving millions of dollars but also put in place a seamless manufacturing and distribution process.
10 pages (2500 words) Case Study
Management Research and Consultancy
It might be stated, that there has appeared urgent necessity for making deeper research in terms of HRM in family business, and it had to be done already with the development of this kind of business in the country and in the world. The present research is aimed at comparing the HRM patterns in family and non-family business, and to be objective, I should agree, that it is important to clarify the differences in these patterns, but it should have been better to concentrate first on investigating family businesses only, as they display the variety of HRM behaviours and need management training.
6 pages (1500 words) Essay
Managing in a Strategic Business Context - Consultancy Report
This was the reason why the idea of trusts arose. The first NHS trust was established in the year 1991 and its purpose was to fund healthcare. This is still the main aim up
6 pages (1500 words) Essay
Consultancy Report
o and Pfizer are three huge pharmaceutical giants in the world who know this fact and compete with each other on the strength of their ties with medical institutions and doctors. However, an important ethical issue that exists in this industry is of stealing innovative ideas
4 pages (1000 words) Essay
Markteing Consultancy Report part 3
They introduced the world to a simple personal computer with the launching of Macintosh. Then, they legitimized and legalized selling songs at a nominal cost on the Internet instead of people swapping tunes for free when they promoted iPod. Now, with the
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT