They are modeled after success, and as long as you go away with food in hand, they really could care less about the effects it has on you, or your life down the long road.
This is what Eric Schlosser took a deep look into in the book Fast Food Nation. Using witty examples and biting realism, Schlosser was able to tear apart the wrapper surrounding the Big Mac that is the fast food industry. Showing the whole what they really were eating, Schlosser offered a unique journalistic look into the making, formation, and distribution of the one of the most beloved things in America: Food.
The companies probably weren't expecting this to happen. They were safe under the wrappers they had made, and didn't want people to know how unhealthy the food is, and how it really is all part of a consumer fraud in a way, where the supplier is supplying the consumer with something that is unhealthy while making no attempts to change this.
One of the main reasons the companies do as good as they do is their products. In today's fast paced society, everybody is busy, hustling around, always moving. We live in a very fast paced society, and time is money. And everybody needs to eat, but not everybody can find the time to sit down at an expensive meal. Money is also an issue here. Some people can't afford to eat out all the time. The state of families is not what is was years ago, and in effect, is causing more people to eat out compared to what they used to.
So here comes fast food to save the day. Offering a quick and easy solution to each of these problems, fast food is quick, easy, cheap and simple. It offers a quick hamburger to a busy businessman, or to a family who only has a spare few minutes in which time they need to eat dinner. Fast food offers all of these solutions, and with new to go orders and serving sizes, the convenience only continues to grow. As popularity grows, so does the message, you can come here and get a quick food in the middle of your fast passed life. No busy lines, no busy sit down restaurants, just a cheap easy and quick meal. Than it itself offers a lot to customers and really widens the fan base of such fast food joints.
Convenience and price are two factors of the product, but only a small part of the large picture of the product. Mass producing the product is important, and I am not just talking about mass producing the product actually, but in the people's minds. Images of good looking fast food sandwiches are thrown every, on build boards, on commercials on tv, on magazine ads, everywhere you look is the image of a good tasting burger. This is very in your face advertising, but when a person needs something quick, they remember that add and that image and go back to that fast food place to eat. The image of the product that is displayed is just as important as the actual product, and the fast food companies make sure to display a good quality image, and to display it all over the place, well engrained into people's memories.
All of these are strong factors to the product of fast food, but one of the next items is how the food is actually presented. Although most fast food is not different from one another, they would have you believe that it is way better than the other guys, and the competition between the chains keeps more and more original