Deforestation in turn leads to melting of polar ice, more floods, increase in global temperature, scarce rains etc. Green forests help in soaking the suspended particles in air and thus clean the air for all of us to breath. Disappearing green cover also means presence of more pollutants in air. National Geographic reports that, "According to the World Resources Institute, more than 80 percent of the Earth's natural forests already have been destroyed. Up to 90 percent of West Africa's coastal rain forests have disappeared since 1900. Brazil and Indonesia, which contain the world's two largest surviving regions of rain forest, are being stripped at an alarming rate by logging, fires, and land-clearing for agriculture and cattle-grazing."
According to the studies conducted by many Science Academies, the surface temperature of Earth has risen by about 1 degree Fahrenheit in the past century, with accelerated warming during the past two decades. New and stronger evidence is found which suggests that most of the warming over the last 50 years is attributable to human activities. Human activities have altered the chemical composition of the atmosphere through the buildup of greenhouse gases - primarily carbon dioxide, methane, and nitrous oxide. Energy from the sun drives the earth's weather and climate, and heats the earth's surface; in turn, the earth radiates energy back into space. Atmospheric greenhouse gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse. According to recent studies, since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15%. In fact the greenhouse effect is also leading to some geomorphologic changes as well, which is resulting in changes of landscape. There are views which state that the climatic change is neither unusual nor necessarily harmful or bad (Jones, 1993). The benefits are being counted in the fields of economy basically. But the moot point is, to what extent can we ignore the nature for reaping economic benefits.
Even during carrying out a profitable business opportunity, a sensitive management will allow the public to know what the company is doing. Such inputs not only help the company in knowing about the thought process going on in the public domain, but it also helps in strengthening the ties between company and its customers. At times the business also works hard to build public opinion in favour or against some strategic