Ulrich and Ellison (1999. pp656) emphasized that holistic customer requirements can impact even the fundamentals of a firm - the organizational architectures and product architectures. They argued that more holistic requirements from customers will require more integrated product development organizations with some heavyweight project managers that have the capability to translate "hard to articulate" customer requirements into technical specifications of the components of products. In the modern era of stringent global competitiveness, Customer Relationship Management (CRM) has taken prominent space in the global context as it has evolved as proven tool for customer retention and customer share development. As argued by Verhoef (2003. pp35), achieving positive customer relationship perceptions through satisfaction, payment equity and affective commitment are the primary objectives of customer relationship management. However, Garcia-Murillo and Annabi (2002. pp876-879) argued that a very crucial system called "Customer Knowledge Management (CKM)" is largely ignored in the modern marketing world which is critical to achieve holistic customer information to achieve the global competitiveness. They presented a framework in which customer knowledge needs to be a part of integrated firm knowledge system comprising of knowledge of suppliers, products, industry, employees, operations and competitors. This system can ensure a much bigger picture of customer needs and to the level & effectiveness the organization can fulfil them by collaborating information from various knowledge bases - plants & machineries capacities & capabilities, people competencies, production flows, quality controls & assurance, legal issues, uniqueness aspects such that competitors cannot copy them so easily, etc. The authors emphasized that customer knowledge management is important to arrive at better & timely design of new products & services that can be accepted by the customers, generate early warnings about reducing competencies of the company, improve competitive intelligence, achieve synergy within the organization towards meeting customer needs and demonstrate commitment to customer. They established differences between CRM and CKM whereby CKM is presented as two way system that can capture customer's ideas, concepts, experiences and improvement areas. It justifies the role of holistic customer information capturing as discussed by Svensson (2001. pp95-101) and is very much applicable in the modern world of global marketing opportunities.
In this short essay, the author presented that Customer Knowledge Management is the modern system that can ensure capturing of holistic view of customer information for firms to develop customer oriented products and market them even at global scales.
Garcia-Murillo, M and
In this short essay, the author presents an analysis of the holistic approach of customer information capturing as discussed by Svensson (2001. pp95-101) from the perspective of modern marketing with global opportunities.
Svensson (2001. pp95-101) presented that the fundamental principle of "Marketing Concept" is one of the most popular concepts developed in marketing and is primarily related to getting deep insight into customer "needs and wants"…
By the integration of the social an ecological aspects, marketing can make some real valuable contribution towards sustainable development. Social and ecological issues are the important trends of the 21st century. Taking the growth of the global population into account, it is safe to say that such challenges are not likely to disappear in near future.
According to the author, the grief can be prolonged and complicated but in maximum cases it was a normal and needful adjustment response of an individual for a particular incident. He described disbelief, sadness, anger, guilt, and self-reproach, panic, anxiety, loneliness, listlessness as some of the characteristics of any grief affected individual.
Each of these consequences, or 'side-effects', are treated as separate illnesses by conventional medicine). Holistic medicine, on the other hand uses drugs which work with the patient's illness, and the side-effects are frequently anticipated and treated as part of the original problem.
Leibniz's philosophical system is as follows:
His conceptions of the nature of propositions and of substances. All propositions assert the inclusion of one concept in another. Thus, anyone who fully understands the concept of man must know everything else that is to know about him - his current situation, history and future.
According to kristol People are economic beings who pursue their self-interest within a free market of barter and exchange that functions to get what each one needs (or wants) by giving what others need (or want).On the other hand Rawl believes that capitalist justice is not equal to social justice.
In the readings consulted, Spinoza did not really argue for or against the existence of God, though he stated that the existence of God was a logical conclusion.He took that as a given. What Spinoza was attempting was a definition of the nature of God and of all existence
ntias, stroke, and diabetes mellitus (Gray & Scott, 2003) whereas children suffers from mostly from asthma and eczema aside from ear and nervous system diseases (Isaacs & Sewell, 2003).
Even though the existence of degenerative chronic illnesses between the age of 25 to 44
principle of “Marketing Concept” is one of the most popular concepts developed in marketing and is primarily related to getting deep insight into customer “needs and wants”. The products that are successful in the market segments carry an finite “satisfaction value”