For Claire's Antiques, this order is very important because without they would not be profitable and would have to layoff many workers.The company now has to consider its alternatives, the main assumption that we have during this consideration is that Claire's Antiques cannot have a budget based on speculations of money that is not there yet.If a rebid is to take place, it could be possible for the competitors to lower their price, thus Claire's Antiques should clearly refuse the rebid. In this the consumer would have more time to think the decision through and compare the two companies.One thing that Claire's Antiques can do is to offer more services, such as after sales service. This would make their offer more interesting even though the price is higher. Claire's Antiques should find out what type of service is important to the customer and include them in their sales process. This would help validate the higher price being charged by them. A discount can be offered if the customer is willing to pay cash or make the payment upfront, that is as soon as the goods are received or within a week of delivery.Every company has a weak point; Claire's Antiques should find out about the weak point of their competitors and use this to their advantage. There are many things that you need to consider before actually making the bid and once you have done so, you need to sit back and see how the competitors and the customer reacts.
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2 pages (500 words)Case Study
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