In recognition of these essential factors which are continuously driving the business arena and in consideration for my passion in investment, I would like to pursue a research which focuses in decision making for overseas investment. Specifically, I would like to design a research which ascertains the feasibility and profitability of opening a Korean car manufacturing firm in China. It should be noted economic growth in the near future is expected to come mostly from the Asia Pacific region especially from China. Furthermore, China is seen to become the largest market for automobile by 2010 with the continuous increase in disposable income and the development of infrastructure.
The research will be utilizing both qualitative and quantitative approaches. These two approaches are seen to complement each other. Qualitative approach will deal with the important issues faced in market entry strategy such as the mode of entry, social factors to consider, consumer preferences, competitive landscape analysis, internal analysis, and trend analysis. In order to facilitate this qualitative analysis, I will be employing semi-structured interview as the research methodology which allows participants to ask and receive information.