Marketing research proposal - Essay Example

Only on StudentShare

Extract of sample
Marketing research proposal

Consumer satisfaction is generally defined as the consumer's view of services received and the results of the treatment. It has been used by program evaluators to enhance health care providers' ability to render services that meet consumers' needs (Sheppard, 1993). However, important methodological concerns have limited the value of consumer satisfaction assessments (Elbeck, 1992). For instance, most satisfaction instruments are simple ad hoc measures. They fail to address satisfaction at any level of specificity, i.e., in terms of particular service recipient groups, treatments, or types of facilities (Lebow, 1983-i).They also do not focus of consumer/patient dissatisfaction. There structure is generally based on issues which health care staff or satisfaction assessors feel are important, rather than on issues that do actually form the major areas of consumer discontent. They generally fail to take into account the relative (weighted) importance of such concerns. ...
Download paper


This paper presents a market research proposal for North West Wales NHS trust. "The trust runs the Gwynedd Hospital. The Trust is led by a Board, comprising a Chairman, Chief Executive, 7 Non-Executive Directors and 4 Executive Directors. The Board's main responsibilities are to ensure high quality patient care; monitor performance and ensure objectives are achieved; to determine the strategic direction of the Trust; maintain a high standard of corporate governance and professional conduct and to maintain the Trust's financial viability"…
Author : mabellehyatt

Related Essays

Marketing Research Proposal for Daimler Chrysler
Based on Daimler Chrysler dataset it is been found out that there were a declined car market trend from 1990 to 2004. In 1990 there was value of 23.9 percent while in 2004 there were only 18.3 percent. This gives a wake up call to the companies under Daimler Chrysler. They checked the importance of styling and prestigious promotion to the market. And they find a way on how to attract yuppies crowds. They made a new exciting designed car without looking the shortage of capital....
6 pages (1506 words) Research Paper
Marketing ResearchWrite an essay of research proposal of ALDi company, Australia
ALDI can therefore be seen as facing the problem of determining the proper avenues for continuously attracting these decision-makers. This is compounded by the fact that Australia's socio-demographic composition is increasingly becoming diverse due to migration of Asian nationalities to study and to work in this highly developed nation....
8 pages (2008 words) Essay
Specific emphasis will be given to Bank PHB which is one of the most influential and successful banks in this country. (Obafunmilayo, 2007)...
10 pages (2510 words) Essay
Marketing High School Research Proposal
This kind of survey can prove to be high cost, as it requires skilled interviewer who could also extract extensive information. Quantitative questions covered in the survey have been designed as close end questions as the dimension and range of issues are know. Moreover, filtering has been applied to the questions to address a specific section of the society....
5 pages (1255 words) Research Proposal
The point is how do they manage with such a surrounding?, while conducting a marketing research it becomes quiet clear that culture, language, and food are the major problems, if the University in which the residential students study take steps to bring expected arrangements, these inconveniences will get reduced. The student’s opinion plays a key role in analysing the issues....
6 pages (1506 words) Essay
Marketing Research Proposal for Bell Shakespeare
The proposed research will focus on the following problem statement during different stages of the market study: to recognize and understand the stakeholders’ perspectives, essential for an increment in the donor acquisition, optimization of donor retention, and a raised income subsequently....
6 pages (1506 words) Research Proposal
Got a tricky question? Receive an answer from students like you! Try us!