Global marketing means a fully integrated worldwide strategy based on consistent brand selling. These companies are progressive. The dynamic forces inherent in all progressive companies are logically directed toward growth and expansion. When the opportunities for growth become limited in domestic markets, for whatever reason, there is no place to turn but to foreign areas. Controlling the far-flung global corporation-communicating with distributors and suppliers, operating 24 hours a day in different national environments, servicing local and international reporting needs-is a major business challenge that requires powerful information system responses (Buckley & Ghauri, 1999).
Contemporary developments show that MNEs is that part of the process of global management that is concerned with the maintenance of human relationships and ensuring the physical well being of employees so that they give the maximum contribution to efficient working. Back in the industrialized nations, however, there is an increasing sense of social distress as workers see their plants close and jobs shipped out of the country. Also, MNEs support cultural globalization and integration dictating new patterns of consumption and buying. For instance, McDonald's Corporation is one of the best examples of MNE's impact on the global scale. ...Show more