A small hand held device with more than thousand songs and videos that can be carried around anywhere in the pocket. An amazing piece of technology devised for all music lovers transcending age barriers. The portable media player has met with huge success in the market in the last 5 years since its launch in 2001. The product has sparked massive interest in the age group of 15-35 initiating a revolution in the music industry.
The small palm sized device can store more than thousand songs, videos, and photographs along with movies and television shows that can be downloaded to watch in leisure. Besides these the device is also used to play games, store audio versions of books and free podcasts. The device has in built security options with 20hrs of battery life and 80GB of storage capacity (Levitas and Prete 3). The main brands of these technologies are Apple's I-Pod and Microsoft Zune. Apple comments this innovation as:
"It's hard to say exactly which moment it was that we realized the iPod had taken over our entire civilization. But it might have been this one: The day we first heard, last summer, that baseball players were using their iPods to do their pregame video studies - as opposed to, say, their pregame Shakira video studies. ...Show more