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Clinique - Case Study Example

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Clinique

For the recent product, they developed moisturizer cream which not only moisturizes skin, but also brightens and supposedly removes wrinkles for this one product. The Clinique advertisement page is significantly attractive and makes audience's attention at once.
Clinique is advertising their product called "Youth Surge SPF 15" which will give user daily moisturizer skin looks younger, longer. The general color of this advertisement is very bright and white background which reminds the audience of pure sensitivity. Because of this color effect, users can imagine themselves using this product and believe that their lines and wrinkles seem to evaporate. This age decelerating moisturizer is also a white cream and makes users to feel like they are really able to slow down visible aging. The relative size of the objects appeared in the advertisement is a bit bigger than the real product. By enlarging the product and the size of the turtle capture's the audience's attention immediately. The turtle image makes audience to think what does the turtle has to do with the moisturizing cream The size of the objects that compose the image in this advertisement plays a big role to give audience a message.
The most significant of the layout is little turtle carrying this product on top of its back. The reason why this turtle is appeared in this advertisement is that Clinique wants to emphasize the phrase "unless you're in a hurry to look your age". This phrase implies the inside meaning that unless users do not care about their skin, by using this moisturizer, people will be able to extend their youth skin with visible effects longer. Although most of turtles spend their life on land instead of swimming in the sea, the general image of turtle is slow since they cannot move fast. This image of slow motion without much speed gives an impression to people that they should be hurry to purchase this moisturizing cream especially when they mind about their skin care. Clinique actually takes a lot of inspiration from Maxine, a Slider Turtle born during the Eisenhower years, although the turtle really doesn't look a day over 30. The message of the turtle is that there will come a time when age catches up with us, meaning why do we have be so hurry - There's no need to rush the visible aging effect. They are emphasizing the product that it can "reset the clock" and giving skin cells a ling, happy life.

More importantly, by situation the main product in the middle of the advertisement, even though the advertisement seems very simple and plain, the effect is great. In addition, the way that Clinique locate the product on top of turtle's back gives us the message as well. The turtle cannot see the product. Placing the turtle under the product gives another important message to the audience. If you act like a turtle as slow and not being sensitive about your skin care, you may lose a time to sustain your youth skin. And as time goes by, if there will come a time when catches up, you can't go back in time. This means that you have to hurry up to purchase this moisturizer immediately.
There are myriads of products that offer good skincare products, this is certainly one of a kind and no other product can even come close to this product, it is made from a special formula that enhances the condition of the skin and it ...Show more

Summary

Clinique is primarily based on the philosophy that great skin can be created and pioneered the dermatologist-developed cosmetics brand. Clinique advertises most of their product such as foundation, makeup product, skin care, and sun cream with allergy tested and 100% fragrance free which are crucial in a world where allergies have been labeled the modern epidemic…
Author : eliezer97
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