In the face of a fast-paced business environment due to continuous technological advances the practice of management has been changing according to those changes. The emergence of new fads or fashions in management requires a scientific approach to determine the features of a sound management viewpoint. All of this implies that it is necessary to study contemporary management theories and tools in order to determine the validity of management in a global business scenario.
The research project deals with the study of contemporary management theories and tools that can be helpful in the area of strategic management in order to achieve a sustainable competitive advantage for a global company that has to face a complex variety of challenges during the course of its everyday operation. The integration of the "naturalist" (Barnard) and the "rationalist" (Taylor) viewpoints can be very useful for approaching the integration of management with a new and valid insight.
Management theories and tools come and go at a rapid rate. Most of them are fads, fashions or replications of forgotten ones without any scientific foundation of real and lasting value. ...
The integration of the "naturalist" (Barnard) and the "rationalist" (Taylor) viewpoints can be very useful for approaching the integration of management with a new and valid insight.
2.0.- Literature Review
2.1.- Contemporary Management Theories and Tools.
Management theories and tools come and go at a rapid rate. Most of them are fads, fashions or replications of forgotten ones without any scientific foundation of real and lasting value. This point is the source of a study by Chester Spell (2001). For instance, Spell argues that Management By Objectives (MBO) was described by Smitty in the 1950s according to Greenwood in one of his works published in 1981. Harvard Business Review also states that Drucker's MBO was studied by D. McGregor back in 1957. (Spell, 2001). In this research proposal it is aimed at studying management theories and tools that can pass the test of time.
K. K. Naidoo studied the classical management writers to find Chester I. Barnard as an overlooked writer who integrates the "rationalist" and the "naturalist" schools of management thought. First, Naidoo enumerates the five principles of Frederick Winslow Taylor in his work from 1911 entitled "Scientific Management":
"1.- Shift all responsibility for the organisation of work from the worker to the manager; managers should do all the thinking relating to the planning and design of work, leaving the workers with the task of implementation.
2.- Use scientific methods to determine the most efficient ways of doing work; design the worker's task accordingly, specifying the precise way in which the work is to be done.
3.- Select the best