Likewise, urban development strategy has been the investment in cultural projects such as iconic museums and arts centers intended to enhance city image alongside catalyzing private sector participation and attracting tourists (Grodach 2008).
Museums possess educational and cultural mandates, which are being transformed as institutions continuously play an increasingly important part in economic development and tourism promotion strategies (Tufts and Milne 1999). Museums are concerned with not only its traditional public mandate, but also with its ability to enhance consumption experiences while contributing to a diversified tourism product.
The museum as a catalyst for cultural landscape regeneration is seen in its expansion in variety as well as explosion in popularity over the last decades, in which marked change in its role in society is significantly observed (Falk and Dierking 2002). In the past, the museum was oriented primarily towards research and collection. ...Show more