Strategic planning is a process in which organizations strategies are determined, which utilizes major resources of the organization to achieve the goals.
The company, EVENTIS is an event creator, organizer and manager. It has organized various events in its short history of 8 months and has come to be known as a very competent company. The company's portfolio includes organizing events such as weddings, concerts, gigs, conferences, seminars and the biggest event as yet, the Australian Cultural Festival. In this short span of time, EVENTIS has gathered a force of 400 young, talented and highly motivated employees through its friendly and goal oriented work environment. The satisfied customer base is increasing day by day and the future looks bright for EVENTIS at least for the near future.
Planning is an essential process in EVENTIS, it helps the organization in achieving its goals and competing better with other and progressing in future. It consists of setting strategic objectives that define the desirable business aims to be achieved. Optimizing the strategic objectives by choosing the best considered mechanisms and to ensure the best use of organizational resources in given time is by developing operational plans. It also consists of organizing the management process in such a way that it helps in making the most effective decision and implementation plan. It also includes proper management of information that helps in support in management process by developing the communications system.
This planning process is not consistent; it's changing along with the environment which governs the organization's entities. Thus the company makes sure that they monitor the environment which includes the competition, latest technology, government's rules and regulations and update their planning accordingly. 
Impact of the following on the Management Planning in the Organization
EVENTIS is an organization that deals with legal issues, ethics and corporate social responsibility very effectively as they play a very essential part in its remarkable planning management.
EVENTIS as an event management company knows its responsibilities under law and organizes event taking special care of a variety of legal issues. It is their legal responsibility to make sure whether their event available within a particular time.
EVENTIS ensures who actually owns the event as it involves various rights and liabilities and clarifies whether they can enter into a contract with the third party regarding the event. It becomes necessary in some cases to take official permission from the sanctioning body in order to host or manage events. The sanctioning is usually required for any national and international event under international rules and it ensures that the event is delivered according to the standards of the governing body. It is necessary to take license or permission before holding an event at any place and these licenses are issued by the local authorities. EVENTIS require the following licenses:
Public Entertainment License - this is issued to conduct events in open air, can be for more than one occasion and issued by local