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Market Structure - Essay Example

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Market Structure

However, further he adds that the PeopleSoft products will not be integrated into Oracle offerings and PeopleSoft programmers would have to rewriter the most important functions from the scratch as part of the new Oracle software. Following these two contradicting claims, the conclusion can be made that Oracle just wants to eliminate the dangerous competitor while the interests of PeopleSoft customers are not taken into account at all.
In addition, Ellison has claimed that mergers with other smaller rivals are of no interest for Oracle, probably because they do not present the threat for Oracle market standing. Nevertheless, in the long run the merge will prove to be beneficial for the consumers because the company will be able to use specialists of PeopleSoft as the tool to develop new programs aimed at making data easier to manage. Both Oracle and PeopleSoft focus on stand-alone products and probably would not survive and meet growing demands of customers. The PeopleSoft have limited offerings and merge with Oracle provides the opportunity to become the team within the larger structure and accelerate the consolidation among the vendors. ...Show more

Summary

The merge between Oracle and PeopleSoft will help the consumers in the long run because both companies are leaders in the industry and their cooperation will result in better products and cheaper prices for the end users. After reading the first article, the impression that Oracle wants to merge with PeopleSoft for any cost raises some hesitation whether the company takes into account the needs of consumers or is willing to extend its operations and gain market share through elimination of one of the major competitors…
Author : schultzmacey
Market Structure essay example
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