Thus this paper has successfully established a set of positive correlations between a number of HRM related key performance indicators and the organizational outcomes especially concerning employee retention strategies at News Corporation. Particularly the environment and employee welfare related policies have shown a progressive improvement. Further employee retention strategies at News Corporation and labor turnover figures are interconnected in such a way that staff members have particularly been affected by a lack of concern for their negative experiences while dealing with customers. Finally this study has clearly identified a positive set of outcomes related to HRM practices and motivation thus News Corporation has acquired a greater dimension of integrity at the inner-house operational level on par with CSR initiatives.
News Corporation is a global media company founded by Rupert Murdoch and is the world's largest publisher of English language newspapers. Its operations span across a number of countries such as Australia, the United States, the United Kingdom and so on. News Corporation has been faced with stiffer competition in both digital and conventional publishing and therefore it ought to design and implement some far superior and innovative HRM policies and initiatives. News Corporation has initiated a number of changes in the workforce management and HRM practices. Work ethics is differentially applied to generate enthusiasm among employees. Workers at News Corporation are motivated through a good mixture of both financial and non-financial benefits. Performance-related pay might encourage employees to contribute more and more to the success of the organization (Kees, 2005). Employees are told in no uncertain terms that competition has forced the management to take decisions and face tougher choices. Under the News Corporation' banner it's no more the brew to regain sagging spirits alone but also the source of regeneration of identity. Murdoch's ability to create a wholly different atmosphere at News Corporation depends on the new organizational culture centered on more competition and less ideals though it's innovative HRM practices have not been successful enough.
In this context News Corporation's employee skills development and training programs assume an international dimension along with their sharp focus on international Human Resource Management and Development (HRMD) practices. As much as employee motivation policies and initiatives at News Corporation play a very significant role in determining the policy direction in skills reorientation programs there is an attendant cleavage between the two concerning the latter's convergence with the company's corporate goals. Thus the parametric growth of employee skills development and training programs at News Corporation can be attributed to the company's own concern for positive growth in such metrics as sales, revenue, profits and market share.
2.1. The organization's need for innovation
Organizational change or organizational