Strong opportunity lies in expanding its growth.
The company has made sure that in addition to its monetary achievements it also takes care of community interests i.e. encouraging legal way of collection of timber3 and avoiding unnecessary wastage of electricity4 etc. By doing so its image among the customers has been strong. For example, to help those struggling families affected by fire accident in Norply factory in Kyogle recently , Bunnings Warehouse in Lismore conducted a special auction5.
In today's competitive market, advertising about the product is very crucial which has been followed strictly by the Bunnings ware house Property trust which resulted in creating an opportunity not only in maintaining the present level of customers (20% of the Australian poulation)6 but also in enhancing the customer number for future.
5. Excellent customer satisfaction : The customer representatives are well versed with product details and explain in simple manner to the customers which opened opportunity for higher customer satisfaction.
6. Diversified business activities: To compete with big firms like K Mart and Big W7, it has entered in to garden and nursery services in addition to its hardware activities.