Marketing - Analyzing Buyer Behavior - Essay Example

Floor care products are majorly bought by women who range between 36 to 50 years who are married and take care of their dwellings. Women are majorly concerned about the cleanliness at home and aim at buying products that maintain hygiene at nominal price. As women in today's world are equal bread earners, they are independent to make purchase decisions. The consumer product proposal is good. As mentioned, there must be a new product line improved as a new market strategy to attract new customers and also to retain the existing customer by providing them different options.

The new product line must concentrate more on the price and efficacy than the eco friendly and safety aspects of it. As the price factor is the priority of the customers, there has to be a relatively decrease in price for the product to compete with the existing products in the market. By decreasing the manufacturing cost and also reducing the cost of the product, there can be an increase in the volume of goods sold in the market and it will reach the customers effectively. Higher the volume of sales, greater is the profit.

These new products can be marketed to mass merchandises like Walmart and K mart in their premier shelves as the inflow of people on a daily basis is very high and people believe in their prices and products. Expanding in to other retail sectors are also a good strategic move, as they can attract a different set of new customers and is a good market development. Expanding in to new sector will familiarize the product and brand in the market. The marketing strategies like online sales will be an added advantage as people now adays prefer online buying which is very comfortable.

Online buying has become one o the most common ways of purchasing a products since the last decade. Online sales have doubled during the past two years, with 53 percent of US Web users saying they have made interactive purchases so far in 1999. ("Pastore", 1999)There can be few more consumer recommendations like anti bacterial product which prevents floor from infections, easy usage of the products by providing free liquid sprays, refreshing fragrant liquid, easy stain removal sprays etc. The proposal for commercial product is good; it has aimed at diversifying its supply areas to hospital and nursing homes as the hospitality industry is untapped.

The commercial proposal will definitely work because of the increase in span of supply to other commercial sectors and concentrating on the pricing strategy. Whether it is an individual or an organization, they look at optimization of the product and a better value for money. When a product is sold at a nominal cost in the market and is also efficient, it has a better market penetration. A private label floor cleaner will be a good growth strategy as it will have good market development. The health care sector has a high concern for cleanliness and hygiene.

It can be observed from any health care organization that there is a high level of abidance for cleanliness. There will be a house keeper who will keep cleaning the floor for at least five to ten times in a day. Their usage is also high where there is a high volume sales opportunity. Adding