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Marketing Research and Segmentation problem - Essay Example

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Marketing Research and Segmentation problem

Sweat losses of more than 2 liters daily may be encountered in hot climates, and the continual dermal loss of mineral ions, especially sodium, potassium, chloride, and sulfate, can be significant. The total nitrogen loss may exceed 5 grams daily, and more than 1.7 grams of amino acids may be lost in one day's perspiration. These physiologic changes bear may lead to the effects of chronic kidney disease (CKD).
It has been shown that the prevalence of kidney stones in places like California with a hot climate may reach 2% of the general population. This condition may be associated with increased sweating, evaporative loss of water from the skin and lungs, and increased concentration of calcium, oxalates, and urate in the urine.
Davita headquartered at 601 Hawaii Street El Sequndo, California provides dialysis services for those who are suffering from chronic kidney disease (CKD). One of the important factors that Davita concentrates is on customer care service. The staff is well trained and is always at its best when dealing with customers. The quality of the service is of high degree. On the marketing side the company has to speed up its operations because if it won't meet the market demand it would loose potential ground.
In the marketing sector Davita considers developme...
A marketing plan is considered to be a tool comprising of three basic purposes, which are communication, management and planning. A business plan serves as a communication tool that helps in attracting investment capital, attainment of loans, hiring workers and convinces them to work for the company and importantly plays a part in attracting strategic alliances and business partners. A marketing plan is said to be successful if the outcome of the business is profitable, a business plan that cannot help in attain profits is said to be an incompetent business plan. A realistic approach is required at almost every stage of business and allows an entrepreneur to workout all the potential problems and all the alternatives before launching the actual business.
For Davita marketing plan helps as a management tool in tracking, monitoring and evaluating the progress of the business. It gives a realistic and hands on experience on developing management skills and gain knowledge on different aspects of management. Business plan helps in establishing timelines and milestones and compare theoretical projections to the realistic accomplishments.
Davita offers many services like DaVita Dialysis, DaVita Home Dialysis, DaVita Nocturnal, Kidney Education and You, DaVita Guest Services, DaVita Acute Dialysis, DaVita SOURCE, DVA Laboratory Services, HomeChoice Partners, Lifeline Vascular Access, VillageHealth DM, Village Health, DaVita Quest and DaVita Physicians.
1b) Sometimes considered an invisible benefit is the free choice of a physician by the patient. Even though the actual selection of a doctor is always limited by the realities of geography and economics, many people resent arbitrary ...Show more


1a) Effects of climate, such as relative humidity, wind, ionization, and barometric pressure, are more subtle and widespread than such obvious climatic hazards as frostbite or heatstroke. Changes in humidity and pressure can trigger arthritic attacks, affect the pain of corns on the feet due to increased pressure against shoes, and have effects on kidneys too…
Author : serenity99
Marketing Research and Segmentation problem essay example
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