StudentShare solutions
Triangle menu

The Blending of Art and Mass Culture - Essay Example

Not dowloaded yet

Extract of sample
The Blending of Art and Mass Culture

While he asserted that "the poster isa mass-produced object that must have a commercial function" (Medlej), Cassandre found that he could use images, colors, and text in a sort of artistic fusion to grab the attention of the viewer. Making posters as large as 13' x 15', Cassandre learned how lucrative art could be (Owen). As Neil Harris observed, "business [could] beas stimulating a patron of the arts as prelates, cardinals, and popes were who represented the church in the fifteenth century."
Cassandre's approach was not without its detractors. There were those who wondered if his style would make its way from France into American advertising - specifically, whether the American advertising designers would be willing to set aside their more conservative and monotonous design styles for something that seemed to swing closer to the world of art than the world of business. Those who hoped that American advertisers would change their designs were those who saw how Cassandre's posters used geometry to grab the attention of the viewer; they realized the potential of "attention value." While advertising only attracts those whose "circumstances permit the possibility of action," Cassandre sought to make sure that the most focused attention would be on his posters (Parker). This focus would come with the elimination of distractions, so that the central message of the advertisement would be clear to the viewer (Parker).
Cassandre established a handful of principles in his poster design. As mentioned above, Cassandre aimed for very large posters, and had a revolutionary attitude toward text. While other poster-makers attempted to squeeze the text in around designs, or wherever it would fit, Cassandre found the text to be the central part of the poster, particularly in advertisements. He claimed that "design should be based on the text and not inversely" (Medlej). His emphasis on the artistic value of text led him to experiment widely in sans serif fonts (Megaw, Hatchings), even to invent the Peignot-font, which he believed to be a "purer form of the alphabet" as far as it expressed the "essential character of Roman letters" (Tam). His goal was to make Peignot one of the established text-faces, but this did not come about during his lifetime (Tam). Cassandre's emphasis on text even went to the use of alliterative slogans to increase the allure to the viewer (Hambourg).
Another one of his principles centerd around the use of geometry and architecture to design his posters. Enlarging a poster to the sizes that Cassandre wanted in the 1920's risked severe distortion of the original image, and so lines were used that would be difficult to distort. This use of line and form in a more figurative way was one of the basic influences in the later works of Max Lingner and Salvador Dali, who took the distortion of line and form to new frontiers (Held).
Cassandre's notions of poster-making had a significant effect on a variety of art forms throughout the rest of the twentieth century. His ideas concerning the use of line and color to increase audience attention became one of the founding tenets of the Bauhaus school. ...Show more

Summary

When Adolph Jean-Marie Mouron first started his art career, he wanted to be a painter. However, he found that he needed an alternative form of income to support his painting, and so he turned to poster art - and this dichotomy between that which was art and that which brought profit, which dominated the criticism of art in the early 1900's, was the inspiration behind his seminal work that would change the art of poster-making as well as the entire philosophy of advertising (Medlej, Drucker, Bogart)…
Author : hal02
The Blending of Art and Mass Culture essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Blending of Art and Mass Culture"
with a personal 20% discount.
Grab the best paper

Related Essays

Cold War and Consumerists Mass Culture
The success of the economy of America in the postwar era was accompanied by certain uneasiness where industry ideals and ideas were engaged in a battle that was unremitting against totalitarianism. The period between 1930 and 1960 was a consolidation time crisis
8 pages (2000 words) Essay
The Term Mass Culture
2). Mass culture is essentially an outcome of modernity and globalization. Culture can be defined as the set of values, norms, and principles etc. which are commonly accepted by a group of people. Culture can be as small as confined to a small community, and can be as large as mass culture.
4 pages (1000 words) Essay
Mass Media, Culture, and Society
A couple of decades back, even movies and TV shows had some morals in them which the producers and writers wanted to put across to the world. They were a source of entertainment but in addition to that they were also a source of beneficial lesson or information. This has changed today. Today the media is market driven. They show the masses what they want to see.
5 pages (1250 words) Essay
Culture with art
This essay will also disclose Lionni’s studio practice and its reasons and respond to Lionni’s work focusing on how it makes one feel. The video Thelma Golden: How art gives shape to cultural change (Golden Web) explores art from a cultural perspective.
3 pages (750 words) Essay
Art Culture and History
For instance, Geoffrey Chaucer's work has proved to be original and peculiar although it is based on a miscellany f literary models and traditions. The sphere f influence f Chaucer while writing The Canterbury Tales included Bocaccio's Decameron, Dante's Divine Comedy, Petrarch's Canzonere and John Gower's Confessio Amantis.
5 pages (1250 words) Essay
Mass Culture
, Adorno rejects these categories as a basis for making a distinction between serious and popular music. Adorno stressed that the works of early Viennese classicism were rhythmically simpler than the common arrangements of jazz. He further pointed out that based on melody, the wide intervals of “Deep Purple' and 'Sunrise Serenade' makes these much more difficult to emulate compared to Haydn.
4 pages (1000 words) Essay
History of Art Art in the age of mass media
But what is new media and is it a radical departure from the analog forms that prevailed in society for centuries New media can be defined as new cultural forms that rely on computers and networking for presentation and dissemination of information and media related content.
12 pages (3000 words) Essay
Mass Media, Culture, and Society
Videos of terrorist attacks and bombings which have been aired on the national news channels are not only disturbing, but it is also against the rules of
5 pages (1250 words) Essay
Berlin Art and Culture
The aim of this paper is to have a review and research on the culture and history of architectural structures in Berlin. This period is also known as “Rococo." Baroque is thought of as an artistic style era, which portrays the tension, power and movement. It originated around 1600 and remained till 1800 century.
4 pages (1000 words) Essay
Analyzing an Art Work by Lisa Holzer
This essay discovers Lisa Holzer's artwork. We are in a modern era. The changes in aesthetics have significantly influenced the works of artists in the 21st -century. They too have conformed to modernity in meeting the demands of the modern audience. The artworks displayed in photography, poetry, and dance, comedy, sculpture, painting, films.
5 pages (1250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation