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Marketing Analysis of the Country of Zaire - Research Paper Example

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Marketing Analysis of the Country of Zaire

Its capital is Kinshasa and its people are called Zairian (Library of Congress Country Studies, 1993). "Known as the Belgian Congo up until its independence in June 1960, unrest and rebellion plagued the new government until 1965, when Lieutenant General Joseph-Dsir Mobutu, by then commander-in-chief of the national army, seized control of the country and declared himself president for five years" (Wikimedia Foundation, Inc, 2009).
Geography. The over-all land area is 2,343,950 square kilometers / 904765 square miles and with a generally high temperature and humidity. Two wet and two dry seasons are observed during the year with an average annual temperature of 25C (Library of Congress Country Studies, 1993).
Demography. The over-all population of the country is recorded at 53,624,718 and a density of 22.88 per sq. kilometer. A study of Shapiro in 1995 has found out that the population grows by 3% annually over the past 30 years (Shapiro, 1995). This figure has not increased much then. The birth rate is 46.02 births/ 1000 population while the death rate is at 15.15 deaths/ 1000 population. Life expectancy at birth is recorded at 48.94 years. ...Show more

Summary

Before venturing into foreign expansion, it is a must that a business studies thoroughly the demographics of the country because the success of the business largely depends on the viability of its market. For this project, we will specifically research if the country of Zaire is a good potential for a US Supermarket chain expansion…
Author : rempelkareem
Marketing Analysis of the Country of Zaire essay example
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