For this documentation, an observation on how sales people practically profile their customers even before they enter the shop and how they treat the said individuals after profiling them shall be further presented. It is expected by the researcher that through this particular documentation a better idea on how people deal with people based on how they carry themselves shall be better focused upon.
The application of personality theory shall be used in this documentation to see how people respond to other individuals' appearance and approach to clothing selection and presentation (Allport, 2002, 43). This theory is to be used to attain the basic aim of finding out how reactions of a person towards another creates a definite behavioural effect on the part of the one who is taking the role of the observer (Carver, 2004, 34). Basically, the personality theory is based upon the identification of human behavioural response towards the matters that are happening around them, may it be regarding a particular event or a particular person they might have a connection with.
To assure that this research would garner considerable results that are in connivance with the hypothesis being proven, the researcher has decided to place an accomplice who would stand as two different people in two different events that are considered to be the primary situations that are to be used as the key conceptual factor that would be the foundation of this experimental research.
During the first trial, the accomplice would be dressed as a rather ordinary person in slippers and would be asked to enter a jewellery shop. A recording of the conversation that would occur between the accomplice and the personnel that would approach him would be recorded. He would then choose a particular accessory and buy it and an observation on how the sales person and other personnel involved would react to the gesture of the accomplice shall be recorded for observation as well.
During the second trial, the accomplice shall be dressed well. The observation shall be recorded by the accomplice himself. This time, he would not buy anything from the shop. The comments shall be recorded as much as possible to give a possible reflection on the hypothesis that is being proven in this experimentation.
There were three sales personnel in the shop. Two of them approached the ordinarily dressed accomplice. One stood just beside the jewellery stand while the other assists him closely. Not actually knowing what to offer to the accomplice, the sales person just accompanied him wherever he went acting like as if he would steal the accessories that he inspects for buying.
The guard was also standing at a steady trying to see what the accomplice was doing. Everyone in the store was likely adamant about the situation but never showed any "shooing" character towards the accomplice. When the accomplice finally buys something, it seemed like as if the hard attention given