StudentShare solutions
Triangle menu

B2C to B2b Marketing Paper - Essay Example

Not dowloaded yet

Extract of sample
B2C to B2b Marketing Paper

Traditionally, businesses begin as B2C but as they expand and look for new markets develop a B2B operations. However, this model of development has significantly changed because of advances in technology. Though B2C and B2B's characteristics essentially remain the same, they have already exceeded their basic definitions.
B2C refers to businesses dealing directly with consumers. The action of purchase is for the purpose of personal consumption. It is not to imply that the customer or consumer has to procure the product or service directly from the manufacture or service provider, B2C can take the form of a person buying a product from a store or person availing of a free spa treatment with a gift certificate or voucher.
B2B in contrast refers to businesses engaging the service or procuring products for their own operations and not for consumption. An example of B2B would be a bakery buying flour to produce its breads. The criteria defining whether the interaction is B2B or B2C is consumption (Koetler, 1998).
The objective in a B2C model is to promote or market a site is to be able communicate on a personal level. Each consumer will have different motivations and these motivations may vary greatly considering individual perception, socio-cultural background (both demographics and psychographics), and experience. These elements define the customers' needs which initiate the buying process. The following figure is an example of a depiction of what influences consumer behavior:









Therefore, sites that wish to appeal to consumers have to focus on the characteristics of customers and to consider the decision process of these customers which characterizes the type of person that consumer is. In contrast, B2B customers' motivations or preferences are generally based on quantitative pre-defined needs or criteria. B2B transactions generally arise from the following:
1. Raw material or industrial supplies or services are needed to produce an end product to be sold in the open market
2. Raw material or industrial supplies or services are needed as components of processing a product
3. Products or services are bought form an original manufacturer for resale
4. Products or services are bought from s non-original manufacturer for the purpose of distribution
5. Products or services are bought as a complete system or "turnkey" operation.
Figure 2 illustrates the buying process that characterizes the undertaking of B2Bs. It is not required that all of these stages are passed through in each B2B transaction. At this level, buyers are limited by the people and other factors that affect the company. This then highlights the influence organizational culture plays in the buying process. Therefore, in marketing a site on the B2B model, the marketer must consider not just that direct need but also the main use of the product, its users and even the tendencies or preferences of senior executives and others who have bearing on company policies (Johansson, 2001).


Differentiating Approaches in B2C and B2B
Table 1 summarizes the differences between B2B marketing and B2C marketing. Marketing ...Show more

Summary

Businesses cater both to consumers and business. There is no requirement of exclusivity where a product or service is to be marketed but it is essential that understand the distinct differences with dealing with each market. An understanding of what is meant by business to consumer (B2C) and business to business (B2B) will show that they require different marketing approaches, that they have different business requirements and that they follow different growth trends and potentials…
Author : elockman
B2C to B2b Marketing Paper essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"B2C to B2b Marketing Paper"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer behavious - B2C and B2B
Based on the characteristics of the buying behaviour of both the business firms and the consumers, theorists and marketers have evidently remarked to the context that B2C and B2B buyers pose certain significant similarities along with few major differences (Dave, 2008).
4 pages (1000 words) Essay
The Issue and Challenge of E-commerce in B2C Business
The paper provides advantages and disadvantages of using e-commerce in distributing goods. Introduction B2C has always been a very important element of the marketing policy. This type of trade that implies selling the product to the end customer existed several centuries ago as well as it exists nowadays.
10 pages (2500 words) Essay
Today, two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engage
The issue becomes more complicated if the target customers are other businesses. The situation arises since customers who are business people are conversant with market trends and variations in commodity prices. This paper assesses ways in which B2B marketers maintain their buyers through effective marketing strategies.
3 pages (750 words) Essay
Individual Sales Activities Paper and Flowchart
The paper starts by discussing the sales activities for business to business. This will be followed by a section which attempts to draw a comparison of how business to business sales differ from business to consumer sales. A summary of the main points discussed will be drawn at the end of the paper.
5 pages (1250 words) Essay
B2C Compared to B2B
In terms of Supply chain the main difference portrays the channels through which the product flows to the end user. "This flow includes product orders/service requests from customers, product information, specifications, providing of services by Business etc".
4 pages (1000 words) Essay
Marketing E-Business Essay
Scaling the e business in IT infrastructure is important because it reduces the cost and expanses to interact with the customers and suppliers. Also helps in maintaining and in management of the e business. "As your environment begins to evolve, it is important to recognize the value of horizontally scaling your platforms and applications to support increased loads and service requirements.
10 pages (2500 words) Essay
Introduce the two companies and explain the difference between a b2b company and a b2c company
Business-to-business or B2B refers to the business transactions between different business groups whereas business to consumer or B2C refers to the business transaction between a company and a consumer. There are many B2B and B2C companies. For example,
3 pages (750 words) Essay
Business-to-business (B2B) marketing is managerially as well as conceptually/theoretically very different from business-to-consumer (B2C) marketing
The role of marketing emerges in the fact that it is impossible to makes sales without marketing. According to the public eye, marketing remains to be marketing irrespective of the fact that it targets
11 pages (2750 words) Essay
Differences between b2b marketing and b2c marketing
B2B bargains principally with different organizations, not the general population, while B2C gives items and services specifically to the end client. The starting venture in building advertising methods for both B2B
12 pages (3000 words) Essay
As an e-commerce consultant you have been called in by a local book retailer who has no online presence write a report which: Introduces the retailer to E-commerce, both B2B and B2C. Analyse the opportunities and challenges that the retailer will face
On the other hand, commerce involves exchange of services and products, sales and purchases within the set of a business. Therefore, E-commerce incorporates electronic means and different technologies to conduct business itself.
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation