I can get the information regarding new courses as well as happenings and I can contact my overseas friends through e-mail. I can use the computer for chatting with my friends. I know the information and news through websites. I use the computer and it's accessories to see the news papers and news portals and scan as well as download the required images and content. Using a printer I can take printouts of the content I need for my job. I can keep myself and my company connected to different news agencies so that they keep us update with the latest news. I can design a greeting card of my own in my computer and hence I can use it for commercial purposes. With the computer we can do the audio, video mixing and get the compact discs and DVDs of my own. Reading books through internet can help in reducing the burden of purchasing them though we cannot avoid the purchasing of all the books. Being connected with libraries and universities, one can get access to lot of amount of literature through electronic libraries. The brand of the computer I have brought is Compaq and the printer belongs to Hewlett Packard. The scanner also belongs to Hewlett Packard. ...
The needs of other customers differ from that of mine and they differ in case of personal use as well as commercial ones. They use the same computer to produce some advanced and innovative products and they develop the business through computerizing their activities. For example, the banking sector, telecommunications, travelling and tourism, medical sector, Video games, washing machines, aero planes, cruise services, planning and scheduling, weather analysis also find applications with computers and accessories. For Example a tour operator uses the computer for reservations and booking of hotel rooms, train, and aeroplane tickets through computer. The telecommunication sector is also utilizing the computerized and now a days the presence of number of telephone operators created a competition between them to provide different services to the people. Internet service providers, internet cafes use the computers for amusement like video games as well as for other purposes. Bankers utilize computers for their daily banking activities. By using computers they need not to refer the big ledgers and registers and this reduces their work burden and saves time. Bankers can know all details of customers by a click of a mouse.
Money can be transferred from one account to another without any trouble. The ATM network of the banks works the basis of computers and other electronic appliances. Every industry is using computerization for developing knowledge and to improve their business. The automatic washing machines also work with the help of computerized mechanism (Buzzle.com, 2009).
The Needs of the Customers who buy Other Products from the Same Manufacturer
I have bought a desktop from Compaq and some other customers may buy a note book or laptop
Every consumer has his priorities regarding a product which he buys. He utilizes the product according to his requirements. Simultaneously, different customers use the same device or product for different purposes. As a consumer of a computer and accessories which cost more than thousand dollars I use them for my personnel purpose and to develop my knowledge regarding my job and to make my job easy by using internet…
Trademarks often need to be communicated extensively to the consumer especially in the current competitive environment. This is an important point because fashionable clothing is said to fit in with economic values, social
Consumer buying behaviour can be defined as the acts and decision processes that people undertake when purchasing and using products. This behaviour is usually influenced by personal and psychological attributes of an individual. Social factors such as
The world became an increasingly competitive place for producers, sellers and marketers. The charm of profits and dollars had blinded the producers to such an extent that they had no hesitation in crossing
The three selective processes discussed in this paper are the selective exposure, selective retention and selective perception process. These processes tend to affect the consumer buying decisions strongly and therefore the marketing messages need to be appropriate for the target market of the organization so that consumers absorb the message in the right way and buy the products.
Economics is applied almost in every aspect of our society such as finance, health care, government and business. Economics has expanded to be one of the social sciences studied in educational institutions. Marketing is a social activity which employs
More focus is now put on the customers, global marketing and the advances in technology. There is emphasis on creating and innovation of new and better products rather than focusing on just the competition and their marketing strategies. Marketing continues
e intensification of worldwide social relation which link distant localities in such a way that local happenings are shaped by events occurring many miles away.
Internalization from a marketing perspective involves the practice of firms extending their products and services in
These include SWOT analysis, PEST analysis, Porter’s five forces analysis etc. Out of these SWOT analysis is the most widely used technique (Downey, 2007).
SWOT (Strengths, Weakness, Opportunities and threats)
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