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Marketing is an oft conceived word used in our daily life - Essay Example
Author : stanleykulas
Pages 7 (1757 words)
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
Marketing is an oft conceived word used in our daily life…
The term was derived from the original meaning which taken literally meant simply going to the market to shop or to sell goods and services there. Marketing has grown by leaps and bounds today. It is a creative industry that has expanded down to various genres such as advertising, distribution and selling. Customer base is figured out, their needs and aspirations realized and the relevant product developed accordingly.
"Robotic toys are the latest trend in a huge toy market worth $31.8 billion in the United States alone in 2005, according to the research firm NPD Group. The toy generations breed and spread rapidly--and go "extinct" fast, too". (Jeffries, 2006) But the innocence hidden in playing with mud has made it all time favorite game of children. While keeping in view the level of fame in the children the company is planning to introduce a new product. The product is the toy machine named as Mud Master that can make mud balls just like when one has to compact it with his hands. The toy will need sand, dirt, mud, and water in it to make mud balls much faster and more compact.
The mud toy is a relatively new product that the company is going to launch. ...