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Challenges That New Media Poses To the Cinema Industry - Essay Example

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Challenges That New Media Poses To the Cinema Industry

Modern movie theatres today are perceived as big enclosed buildings with excellent sound effects, comfortable seats, dimmed lights and a big wide screen where the latest international and local movies or films are shown.
Movie theatres compared to the televisions are owned by corporations and visited by the general public while televisions are owned by individuals. The film is actually projected with a movie projector onto a large white screen infront of the auditorium. It is connoted as a "big screen" which contrasts the small screens of television to put a thrill and play with a person's imagination when it comes to movie watching. According to a 24 year old movie watcher, movie theatres add more thrill with the use of a larger than life images and loud sound effects.
Movie theatres are very popular. Long before television was made known in the 1950's, the first movie theatre which is exclusively showing motion pictures was launch in 1896. Non-commercial television is a system of broadcasting that is financed by means other than advertising revenues. (Paul Mareth) Today however, through the evolution of technology, hi-tech gadgets were being invented. Television is not only used to watch TV shows aired by television programmers and cable/satellites. With the existence of video tapes or video home system (VHS), CD's (compact disk), VCD's (Video Compact disk) and DVD's (Digital Video disk), and the innovation of wide flat screened television sets, it now provides a homely theatre for home entertainment.
AIMS
To discuss the contribution of the distribution of DVD in peoples lifestyle as a result of home entertainment
To know the positive and negative effects of DVD distribution to the cinema industry

Film Distribution
Since the late 1970's, there has been a radical change in both film content and the distribution of the film product. (Gerald Mast) While more and more people subscribe cable or satellite connections, film industries has come to depend more and more on television rather than theatres. The President of Paradigm, Peter Broderick says "I don't recommend that filmmakers go it alone and try and reinvent the wheel. But I also don't recommend that they just blindly go into making overall deals assuming that all their problems will be solved by this one company, whatever it may be". (Rebort) A film doesn't have to be seen only in theatres with the existence of televisions and the evolution of film distribution. Acknowledging the threat of the growing number of couch potatoes, film doesn't need to be distributed through cinemas alone but also go with the fast flow of digital innovation. Eventually films had been distributed, designed or converted to cater TV viewing, since the early 80's. VCR equipments and video tapes had been popular and widely distributed and so do CD's and DVD's in today's era.
However, DVD's won't be around forever. There is this so called "format war" that keeps on ...Show more

Summary

Movie theatres today are perceived to be slumping down and losing its market where as DVD's or home theatre is gaining popularity. With the rising sales of DVD's and the higher cost of movie tickets, entertainment has been a factor in moulding the lifestyle of people.
Author : destineeswaniaw
Challenges That New Media Poses To the Cinema Industry essay example
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