The purchasing power of the people is quite large and they desire to purchase branded luxury products if offered high discounts. It would create a market for the product and would entail various sales opportunities in Taiwan thus meeting the demands of the people and making large customer base for the same.
Demand evaluation: The survey techniques with newspapers and magazine reviews would take care to fetch average demand for branded products. Once the evaluation is done the correct dimension for such products are ascertained and a purchase plan is prepared accordingly.
Price sensitiveness evaluation: The price in Taiwan market for the branded products are evaluated and compared with the price at which it can be fetched from the US market. Various evaluations are taken care for the purchase of the product at US stores, delivery of the products in Taiwan, maintenance of the products in warehouse, if required, cost of traveling and wages and salaries of the people involved in making it possible.
Procurement process: The branded products of US primarily namely Coach, Burberry, Gucci would be directly fetched from the stores and warehoused. Another option that can be exercised is the very purchase of the products at order and thus saving the cost of warehousing.
Market share: The existing market for the products would receive a blow with the incoming and launch of the website. It aims to capture the customer base and the market for branded luxury products which they have decided to cater for their self being. The direction of the customers towards this website would attract greater degree of attention and ultimately sale for its products.
Revenue: In terms of revenue the sales of the luxury brand products would be met and enough earnings would be generated for its sufficiency and business continuity. As the products would carry large promotion offers and discounts, the revenue is supposed to increase with greater detail.
Product quality: The quality of the products would be better as they are directly purchased from the branded stores in US and delivered directly to the customer.
Accessibility: The various regions of Taiwan would be catered and all the customers would make good of it. Wide accessibility would fetch larger customer base and would generate greater revenue in the process.
Fulfilling a need: The website would bring close all the prospective buyers who always desired owning the luxury brand products if offered discounts.
Markets and consumers:
The website would serve the entire Taiwan market and target the medium to higher medium to rich customers in Taiwan who have potential power to purchase luxury products. The business groups and high salaried groups are the primary targets.