StudentShare solutions
Triangle menu

Success and Strategies of Sony 1995 to 2005 - Essay Example

Not dowloaded yet

Extract of sample
Success and Strategies of Sony 1995 to 2005

The features of this console were graphics of high quality and enhanced sound effects. It made the millions of gamers all over the world reconsider their conception of a quality gaming. (Mizuno et al, 1994)
The fist unit gained so much popularity all over the world, that a new improved version of this computer system was soon released. This was PlayStation2. As the Sony specialists describe this hardware, "PlayStation2 is designed to combinetraditional interactive video gaming with music and DVD functionality". (Mizuno et al, 1994) Ken Kutaragi from Sony Computer Inc. said the following about this new improved system: "Just as PlayStation brought interactive gaming to an unprecedented mass market, PlayStation2's combination of breathtaking digital graphics, superb sound and DVD video will open the doors to a new computer entertainment experience in the home". (qtd in Mizuno et al, 1994)
In addition to improved graphics and sound, the new system had few technical enhancements: it allowed easy process of transition due to interoperability of the games developed for Sony PlayStation 1 and accessories made especially for the games of PlayStation2. Sony PlayStation2 was released at the beginning of 2000, and it quickly found lots of faithful gamers long before chief competitors of the company, Nintendo and Microsoft.
Strategic management concepts and their implementation in the case with Sony Entertainment Inc. have some specifications that are necessary to be observed and investigated in order to understand success of this company in the period of 1995-2005 year.
The first item to be observed is the resources. The company's strategy is to change fully its electronics niche by means of connecting more goods with their games and their business in the sphere of entertainment in general. Sony obtains the resources, and it was reported that they sold about 30000000 of PlayStation2 units all over the world before the price cut. CSFB (Credit Suisse First Boston) supposes that Sony has shipped about 8000 000 of PlayStation2 units in North America after the unit was introduced. The commentators write that "price reductions are usually made to acquire market share, but this hasn't been a problem for them. Estimates through March made a showing that 70,000 plus PS2's were sold each week compared to 60,000 plus Xbox's and GameCube's combined". (Schlender, 2005) It is customary to regard Sony as a company that has resources to produce profit due to experienced staff, managers, and their successful efforts of bringing all their products into success.
The next issue is skills or capabilities. Sony Entertainment Inc. has a staff capable of producing innovations. In addition, this company is supported by game directors, computer experts and developers in all countries of the world. They also have numerous affiliations with various companies that help them in support of their devices. Here are some reports in the news concerning Sony products: "Their latest game a crime epic called The Getaway will make a stunning appearance". "Sony Computer Entertainment Europe's Team Soho and Ascension Technology have set a new standard for motion capture: Production for the forthcoming PlayStation2 game The Getaway was the first ever to capture the motions of five performers at once, in real time". ...Show more

Summary

Sony Computer Inc. is regarded as the manufacturer that stands above the rest producers in the sphere of video gaming, even in the terms of quickly changing environment of this market. Since 1995 and up to now this company has manufactured interactive hardware devices of the highest quality and the software, designed to satisfy a broad sphere of interests in entertainment all over the world.
Author : allene12
Success and Strategies of Sony 1995 to 2005 essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Success and Strategies of Sony 1995 to 2005"
with a personal 20% discount.
Grab the best paper

Related Essays

Sony Corporation
In the audio category there is home audio and portable audio, in video category there are video cameras, digital still cameras, and DVD-Video players/recorders, and Digital-broadcasting receiving systems. It makes LCD televisions in the Television category and PC, printer system, broadcast and professional use audio/video/monitors and other professional-use equipment in the information and communications category.
7 pages (1750 words) Essay
Strategies for financial success: vestas wind systems
24 Bibliography 27 Appendices 29 Question 1 Introduction Vestas Wind system is Danish electrical equipment manufacturer and distributer of wind turbines. The company was founded in the year 1945 and is a publicly traded company. The company has experienced tremendous growth in the 90s which then gradually declined due to competition in the sector.
14 pages (3500 words) Essay
Effective Strategies for a Student Success
A student without proper learning plans is at the risk of losing his grades, and showing poor performance in studies and co-curricular activities. On the other hand, a student who has well-managed plans regarding his time and energy, enjoys full benefits when it comes to his studies.
5 pages (1250 words) Essay
Sony
Thus, for example, even celebrities use social networks as communicating means with their fans or free-of-charge promotion of their creativity. They invest nothing, but they gain money hand over fist. The same can be said about the modern companies. For example, bricks-and-mortar trade is currently substituted by a more efficient clicks-and-mortar campaign (Burt).
6 pages (1500 words) Essay
SONY
Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name. There are a lot of definitions of marketing we can find in the present dictionary but to comprehend in a better way we can define it as “getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process" (Guiltinan, 1996).
8 pages (2000 words) Essay
KIDS (1995)
The movie goes through various themes, all of which affects teens in almost every aspect of their lives and this not only involves sexual encounters, but also the use of drugs as well as violence and the contraction of non-curable diseases. When one considers the movie, one will come to the conclusion that there are many factors, which increase the risk of teenagers’ use of drugs and engaging in unprotected sexual encounters which leads them into becoming depressed, and as a result, they end up indulging in delinquency.
7 pages (1750 words) Essay
Sony Corporation Financial review for the Year 2004-2005(As until Nov05)
The company, headquartered in Tokyo, Japan, has operations based out of North America, South America, Europe, Asia, Africa and Australia and employs about 151,400 people.(As on March 31st 2005-Sony Corp. Info) Sony Corporation (Sony) is engaged in business through its six major operating segments: Electronics, Games, Music, Pictures, Financial Services and Other.
7 pages (1750 words) Essay
Marketing Strategies Development
Integration of marketing communication activities can avoid confusion and disaffection in the minds of consumers and buyers offering a comfortable identity to customers and staff. Agencies who support the marketing communication process can take a more holistic and strategic stance to their client’s business, concentrating on strategic development.
14 pages (3500 words) Essay
The Success and Failures of Diversification Strategies
According to the paper diversification is a standard in business operations, creating a sound base for increased profits and as a buffer against problems that might arise in one area of interest. In practical terms, the way in which a business diversifies is dependant upon a strategy that will benefit the corporate a whole. 
16 pages (4000 words) Essay
Manufacturing history (management)
Masaru and Akio had future plans of developing, designing and manufacturing brand new electronics. The two later came up with their first innovation
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation