StudentShare solutions
Triangle menu

Strategic Management for Real Chocolate Company - Research Paper Example

Not dowloaded yet

Extract of sample
Strategic Management for Real Chocolate Company

Political: Decrease in over all market demand due to unstable political situation.
Economic: The Economic downturn being experienced in the whole world can be lethal for the demand of chocolates.
Socio-cultural: The population of U.S is getting more conscious about the problems related to health. Any product accused of effecting health of the people can lead to the loss of market share. The changing demographics of US are also affecting the demand patterns.
Technological: Increased innovation and technological improvement in manufacturing and services resulting in shape of economies to scale.
Legal: Improved laws regarding the health affecting food products.
Environmental: The industry can face environmental threat because of the Agro-terrorism.
a) Segments (main market segments):
The main market segments are the B2b customers getting the franchise of the company.


b) Differentiation opportunities:
Artisan chocolates are creating marketing Niches. The company can also experiment with exotic flavors and ingredients mixes as experimented with big chocolates in past.
Godiva Chocolatier and Russell Stover, Company's largest competitors, hold a larger share of the global market in sales of chocolates. This likely was an outcome of being a publicly traded company and maintaining the capital required for large-scale marketing ventures. Regardless, Real Chocolate Company only maintains between eight and 12 percent of the entire market, which is insufficient for their growth requirements.
Market Penetration:
The revenue of the company can be increased by the introduction of new franchising schemes as this can be a low cost and high revenue option. The...
This likely was an outcome of being a publicly traded company and maintaining the capital required for large-scale marketing ventures. Regardless, Real Chocolate Company only maintains between eight and 12 percent of the entire market, which is insufficient for their growth requirements.
The revenue of the company can be increased by the introduction of new franchising schemes as this can be a low cost and high revenue option. The company should also keep its share in the annual sales of its franchised stores and outlets.
The new product to be marketed to our existing customers can be the Dark Chocolate. This will be an innovative product for the loyal customers of the Company. The Company should also introduce new franchising programs with different offers for franchisees.
The Real Chocolate Company is currently working in a market where sales are being affected by competitor activities and the external environment. There are several opportunities available for Real Chocolate Company to shift its position as a follower in the sales market and emerge a leader. The company reported the revenues of $ 31.6 million which was 12 % more than the previous year. ...Show more

Summary

The Real Chocolate is a brand committed to deliver value. The goal of the company is to provide the customers with the chocolate products prepared in only the finest, highest quality ingredients and no artificial preservatives.
Socio-cultural: The population of U.S is getting more conscious about the problems related to health…
Author : davonte32
Strategic Management for Real Chocolate Company essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Strategic Management for Real Chocolate Company"
with a personal 20% discount.
Grab the best paper

Related Essays

The Hershey Chocolate Company
Hershey founded it, and at present, it forms part of the biggest and popular chocolate companies in the world. Essentially, the Hershey Company has been in the chocolate industry for more than a century. The popularity of the Hershey Chocolate Company grew when the company revolutionized the chocolate industry by making milk chocolate a common and affordable commodity.
3 pages (750 words) Research Paper
Kitkat-nestle
y Rowntree. It is produced worldwide by Nestle which has acquired Rowntree in the year 1988 except in United States. In United States, it is made under license by the Hershey Company. Each chocolate bar has fingers which are composed of wafer of three layers and are covered with chocolate as an outer layer.
8 pages (2000 words) Research Paper
Chocolate
Chocolate gifts molded into various shapes are now a traditional offering on particular holidays like valentines. It is also used to flavor various hot and cold beverages in the production of hot chocolate and chocolate milk. Cocoa mass originated in Mesoamerica as a beverage, as well as an ingredient in various foods.
7 pages (1750 words) Research Paper
Strategic management of global company
Toyota has manufacturing plants all around the world, where it manufactures as well as assembles automobiles for domestic markets. The business has production or assembly plants in “Japan, America, Australia, Canada, Indonesia, Poland, South Africa, Turkey, United Kingdom, France, Brazil, Pakistan, India, Argentina, Czech Republic, Mexico, Malaysia, Thailand, China and Venezuela” (Gobetto, 2013, p.
11 pages (2750 words) Research Paper
Real Chocolate Company
Since its inception, the company has been successful not only in economic terms but, socially and environmentally as well. The company makes only high quality products and distributes the same through its various outlets located at different strategic places of the country.
6 pages (1500 words) Research Paper
REMAX ( the real estate company and its management style)
ntion of and retain the finest agents in the industry, the organizations operating in the real estate sector should provide the gaents with utmost compensation, superior support services in addition to the liberty to be successful. Their business model was such that the agents
7 pages (1750 words) Research Paper
Kitkat-nestle
Each chocolate bar has fingers which are composed of wafer of three layers and are covered with chocolate as an outer layer. Each of the fingers can be separately snapped from the bar. Bars have 2 or 4 fingers typically. Nestle’s first official presence in Middle
8 pages (2000 words) Research Paper
Cadbury Chocolate Company Marketing Strategy
Cadbury Chocolate Company is one of the reputed organizations but due to various marketing issues, the brand image and reputation in the market got affected. Along with this, the current position and situation of the organization of Cadbury Chocolate is analyzed with the help of SWOT analysis.
13 pages (3250 words) Research Paper
Chocolate
Chocolates are prepared from cacao seeds that are roasted and ground and later flavored. Cocoa beans of different varieties are blended to come up with a rich flavor of chocolate. Chocolate can be in different forms. They can be in liquid form, paste form
4 pages (1000 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation