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Advertisement analysis for Toyota Camry: the car that reads the road - Case Study Example

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Advertisement analysis for Toyota Camry: the car that reads the road

The advertisement features the silver Toyota Camry in a wide road and putting the phrase The Car that Reads the Road above it. Marketing the new Toyota Camry as "the car that reads the road," the advertisement focuses on personifying intellect by drawing the road as a book with letters and figures which the discerning and smart eyes of the car reads as it passes by.The advertisement catches the attention of the readers by placing the Toyota Camry at the back cover page of the magazine. This way, Toyota makes sure that every subscriber can see the ad and be informed. Noting the fast paced lifestyle of managers and economists who are the main audience of Times, the advertisement is simple and direct to point by placing the picture of the car in the center of the page. When one looks at it, the line of attention is directly drawn to the image of the car without any "disturbances." What one sees instantly is a shiny silver Camry while other background details only become visible after staring for a few seconds. This placement speaks of the strategy of Toyota of understanding the lifestyle of the readers by creating an advertisement that takes their busy schedules into consideration. The information that they want to convey can be grasped instantly when a reader catch a glimpse of advertisement.The six words accompanying the image of the car further highlights what makes it different from the other models. ...Show more


In line with its launch in the market,Toyota Camry's graced the pages of Times Magazine last March highlighting its newest features.Aimed at businessmen and people from the social strata,the advertisement uses elements of visual imagery to communicate luxury …
Author : wolffvernon
Advertisement analysis for Toyota Camry: the car that reads the road essay example
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