Best Practice Approach in Marketing

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Marketing is a very comprehensive and ever changing term. Its latest definition by the American Marketing Association is "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."


Buying behavior is also very important as if the customer has some conflict with and attribute of the product he may not buy it and this will result in loss to the organization.
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Kotler, 1997). Marketing is a process in which an organization identifies the need of a customer and brings to the market a product which satisfied that need, the customer buys the product for satisfaction of the need which results in profit for the organization. It is mutually beneficial process. Marketing is very dynamic function and its definition has been evolving through time. ...
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